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Sean hobday strategic accounts 04-12-2010
- 1. Alex Alvord – IBM Solutions Sales Specialist
Expert Certified (BladeCenter, System X, iDataplex, HP)
Certified (SCON/CDAT, Oracle, VSP/VTSP, CSE)
5th Generation Enterprise X-Architecture:
Sean Hobday
Strategic Accounts
Smarter Systems for a Smarter Planet © 2010 IBM Corporation
- 2. Smarter Systems for a Smarter Planet
IBM’s History of high-end x86 innovation
Never send a server to do a System’s job
IBM is a marketplace leader in high-end x86 systems and has delivered Enterprise
X-Architecture for over a decade. The next generation, eX5 delivers on that
promise - yet again
1st Gen: First x86 2nd Gen: First x86 3rd Gen: First x86 4th Gen: First x86 2010
5th Generation
server with scalable server with 100 #1 server with hot- server to break 1
16 processor design benchmarks swap memory million tpmC
2001 2003 2005 2007
1st 2nd 3rd 4th
Generation Generation Generation Generation
2 © 2010 IBM Corporation
- 3. Smarter Systems for a Smarter Planet
Emerging Markets and IBM eX5….
Private spin-offs from IBM, Hitachi Consulting, Arthur Anderson, etc.
Lenati Consulting – Seattle, WA (High Tech, Telecom) projecting 19% growth for 2010
– Grow revenue through use of services (cloud computing) – Dynamic Infrastructure
– Companies return to investing in projects (IT based) before headcounts – Take out the complexity.
– Taking interest in underserved geographic markets (Denver/Salt Lake City) – Global presence
Revel Consulting – Kirkland, WA (High tech, SW, Insurance, Healthcare, Telecom) Projecting 35% growth 2010
– Revel Innovation Lab (R&D Micro/Macro IT market trends)
– Three key areas are identified for revenue/market growth
Cloud-computing (existing software stack to optimize cost/push cloud as new service) – Mature
IT Healthcare vertical (Regulatory overhaul/IT infrastructure projects) – IBM ISS - Mature
Communications: Telco/Mobility (Mesh of devices, networks, cloud applications) - Mature
– IBM has maintained innovation (eX5/blade.org) and trust though maturity in these markets.
3 © 2010 IBM Corporation
- 4. Smarter Systems for a Smarter Planet
It’s time to redefine the x86 server landscape
The next generation x86 architectures must
Workloads DATA be able to keep up with the proliferation of
workloads and explosion of data of a smarter,
more interconnected planet.
Memory
c bottleneck The fundamental
engineering of the
system at the heart
Underutilization Reactive
& vs of your system matters.
High OPEX Proactive
It’s about more than just the processor…it’s about the system.
4 © 2010 IBM Corporation
- 5. Smarter Systems for a Smarter Planet
A smarter planet demands smarter systems
Clients need systems that:
Workloads DATA
Scale quickly and efficiently.
Remove memory bottlenecks.
c Maximize utilization.
Innovation
Are optimized for workloads.
High Utilization Provide rapid access to data.
& Real-time
Lower OPEX Analytics
IBM will lead the way.
5 © 2010 IBM Corporation
- 6. Smarter Systems for a Smarter Planet
eX5 Architecture and Smarter Systems
IBM x86 Engineering
Max 5
Flash Packs (SSD/Performance)
QPI IBM/Intel innovation (Scale)
Serviceability and connectivity (Reduce Complexity)
IBM Systems Director (Smarter Systems)
Flex Node Partitioning (Smarter)
Automatic Node Failover (Investment Protection)
7 © 2010 IBM Corporation
- 7. Smarter Systems for a Smarter Planet
MAX5: Memory Access for eX5
Greater productivity and utilization through memory expansion and flexibility
Take your system to the MAX with MAX5
MAX memory capacity
- An additional 32 DIMM slots for x3850 X5 and x3690 X5
- An additional 24 DIMM slots for HX5
MAX virtual density
- Increase the size and number of VMs
MAX flexibility
- Expand memory capacity, scale servers, or both
MAX productivity
- Increase utilization and performance
MAX license optimization
- Get more done with fewer systems
8 © 2010 IBM Corporation
- 8. Smarter Systems for a Smarter Planet
MAX5 doubles memory capacity
With embedded
memory controllers,
But not with MAX5…
memory capacity
is tied to processors
Expand memory capacity
Up to double the number of memory DIMMs than the
competitors
No impact to memory latency
Over five times the memory capacity in two sockets vs.
today’s leading two-socket systems
MAX5 memory may be partitioned to CPUs or pooled
Provides the memory customers have needed for database and
virtualization – up to 100% more virtual machines
Allows higher memory capacity to be reached with less
expensive DIMMs for more economical high end
implementations
9 © 2010 IBM Corporation
- 9. Smarter Systems for a Smarter Planet
MAX5 balanced system performance, memory partitioning, and enhanced
reliability
IBM Memory & Node
Controller
EXA Scalability
Ports
System Link Ports
Buffer on Board
32 Memory DIMMs
10 © 2010 IBM Corporation
- 10. Smarter Systems for a Smarter Planet
eX5 coming together; scale, serviceability, and connectivity…..
11 © 2010 IBM Corporation
- 11. Smarter Systems for a Smarter Planet
x3690 X5: 2-socket 2U (Nehalem EX) platform
(1x) x16 (full height, full length
or (2x) x8 (1 full size, 1 full height / half length)
(2x) PCIe x8 Low Profile
Scaling ports
32 x DDR3 Memory DIMMs
16 in upper mezzanine (pictured)
16 below
(4x) N+N 675W Rear Access
Hot Swap Redundant P/S
Light Path Diagnostics
8x Memory Buffers
DVD Drive
(4x) 60mm
Hot Swap Fans
Dual USB
(16x) Gen2 2.5” Drives or
3 eXFlash packs
12 © 2010 IBM Corporation
- 12. Smarter Systems for a Smarter Planet
eX5 Scalability and Configuration Flexibility – x3690
Max configuration: 6U, 128DIMMs (1TB Memory) , 4 Processors, FlashPack
(SSDx8) (64 SSD/32 SAS HDD) IBM Systems
Director: Flex Node Partitioning, Automatic Node
Failover
Customers whom were in dead man’s land: 2 sockets not enough, 4 sockets are too pricey.
x3690 X5 Scaling
QPI
x3690 X5 2U x3690 X5 2U
x3690 X5 2U
Memory Drawer 1U
QPI
x3690 X5 2U
x3690 X5 2U QPI Memory Drawer 1U
EXA
x3690 X5 2U
QPI
Memory Drawer 1U
13 © 2010 IBM Corporation
- 13. Smarter Systems for a Smarter Planet
Eliminate the memory bottleneck and get the most from your
virtualization investment with MAX5
82% Same 2S license cost 50% Same number of VMs
more VMs license cost
x3690 X5 with MAX5 x3690 X5 with MAX5
4S competition server
2S competition server
Software licensing hypervisor cost: $3,500 per processor.
Memory is constrained before processors are fully utilized.
14 © 2010 IBM Corporation
- 14. Smarter Systems for a Smarter Planet
eX5 Scalability and Configuration Flexibility
X3850 X5 Max Config: 20U, 16 processors, 128 cores, 6TB memory, 28 Pcie Slots
HX5 (Blade) Max Config: 8 processors, 16 PCIe, 96 DIMMs
x3850 X5 4U
x3850 X5 / x3950 X5 Scaling
x3950 X5 4U
x3850 X5 4U
x3950 X5 4U
Ghidorah 4U
QPI
QPI
X3950 X5 4U
EXA
x3950 X5 4U Memory Drawer 1U
QPI
QPI
Memory Drawer 1U
Memory Drawer 1U Memory Drawer 1U
QPI
Memory Drawer 1U
EXA
Ghidorah 4U
x3950 X5 4U x3950 X5 4U Ghidorah 4U
EXA
EXA
HX5 Scaling
QPI
QPI
QPI
Memory Drawer 1U Ghidorah 4U
QPI
Memory Drawer 1U
EXA
x3950 X5 4U
EXA
Memory Drawer 1U
QPI
Memory Drawer 1U
QPI
Memory Drawer 1U
Ghidorah 4U
EXA
2P, 16D
30mm 4P, 32D
60mm
6P, 48D
2P, 40D
90mm
8P, 64D 60mm
120mm
4P, 80D
15 120mm © 2010 IBM Corporation
- 15. Smarter Systems for a Smarter Planet
Systems Director: Flex Node Partitioning, Automatic Node Failover….
Customer Pain Points:
– In a 2 node configuration, what is my exposure? What kind of high availability
features are in tact?
Answer:
Systems Director deploys Automatic Node Failover…..bringing down the 2 node cluster
with a soft reboot and bringing up the healthy node while systems director identifies
and brings resolution to the failed node.
– In a 2 node configuration, what kind of flexibility is in tact? What are my options?
Answer:
Depending on the business, you may have 2 independent nodes during the day and
through Systems Director set policies for a single node batch processing server.
Client may bring the single node and take 1 off-line during downtime to save on
16
energy/cooling costs. © 2010 IBM Corporation
- 16. Smarter Systems for a Smarter Planet
Complex data analysis demands database performance
Traditional configurations add more
disk/spindles to add more performance
20K 22K 18K
And very large data sets can require IOPs 10K 15K IOPs IOPs
IOPs
racks of storage IOPs
Configuration, set up, tuning, and
maintenance can require significant
datacenter skills, effort, and cost.
Traditional storage yields unaffordable configurations….
Most datacenters have over 30 DB’s (100GB) with 15K requirements
Average of $2.3 Million to maitain 450K IOPS for disk performance
17 © 2010 IBM Corporation
- 17. Smarter Systems for a Smarter Planet
The new standard in storage performance:eXFlash delivers integrated solid-
state disk technology and a high-speed controller architecture.
Same performance as
800
spinning
disks
97% For same 1,000 user
database
less
expensive performance
20K 22K
15K 18K
IOPs 10K IOPs IOPs
IOPs
IOPs
Power reduced to
1%
of spinning
disks
18 © 2010 IBM Corporation
- 18. Smarter Systems for a Smarter Planet
Innovation through open standards and architecture….
Schooner Information Technologies…..leveraging IBM Hardware and innovation (Chelsio)
through IBM’s www.blade.org open standards forum.
– NEXT IO (I/O Gateway segment of the virtualization/cloud market)
– Aprius (I/O Resource Pools for Virtual Data Centers)
– ServerEngines (Next Gen Converged Networking HW and Management)
– Chelsio Communications (10Gbe standards/unified wire solutions)
– Voltaire (grid backbone solutions for network computing)
– Virtensys (PCIe IO Virtualization)
– Myricom (High Performance networking solutions)
– Mellanox (semiconductor based high performance interconnect products)
– Tracewell Systems (DoD, aerospace, military, Telco solutions)
– AFCO Systems (Power, Cooling, Space)
– Legacy/Mainstream: Intel, NetApp, Compellent, Broadcom, Qlogic, Emulex, Brocade, BNT, APC, Doubletake
19 © 2010 IBM Corporation
- 19. Smarter Systems for a Smarter Planet
FlashPack and NEXT IO
So, Enterprise drives with rated 470K IOPS on the front-end appliance……?
What do we do when we need more SSD storage or better IOPS performance?
Next I/O – VSTOR – Support for SLC and MLC flash technologies
– 3U Rackmount Chassis
– Capacity 7TB (vSTOR S100 Standard; up to 14TB by 2010/end)5TB (vSTOR S100
Extreme; up to 10TB by 2010/end)
– Max IOPS: Over 1.7M read IOPS / 1.4M write IOPS for vSTOR S-100 Extreme
– HOST I/F Four 8x PCI-Express interfaces
– Mgmt: All enterprise framerworks via SNMP or CLI
20 © 2010 IBM Corporation
- 20. Smarter Systems for a Smarter Planet
vSTOR…leveraging best in class SSD: Fusion-io/Texas Memory Systems
vSTOR (MLC) – Multi-Level Cell (1mill-2mill write cycles or 1,000-10,000 per cell)
– High Bandwidth (GB/sec)
– Fast Response Time, Predictable Performance, Mult-Terabyte Capacities, Reliability
– Measured in $/BW
– Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR
vSTOR Extreme (SLC) – Single Level Cell (5mill or 100,000 per cell write cycles)
Fusion-io – 1 SLC outperformed 4 MLC SSD
– High Transaction Rates (IOPS)
– Low Latency, Fast Response Time, Mixed Read/Write Workloads, Low Power
– mySQL, Oracle, MS SQL, DB2
– Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR
21 © 2010 IBM Corporation
- 21. Smarter Systems for a Smarter Planet
Total and Complete “Freedom to Connect”
1 platform
Any-to Any connectivity
• Any server • Heterogeneous support • Any I/O
• Any OS • Optimized Performance
• Any Hypervisor
• Resilience
22 © 2010 IBM Corporation
- 22. Smarter Systems for a Smarter Planet
Wrap-Up
Summary
IBM’s eX5 brings world class technology and customer pain points into SMB and Enterprise verticals.
eX5 through smarter systems Identifies memory bottlenecks, licensing costs, SSD performance with
applications needing higher IOPS.
It provided modularity, flexibility, and serviceability.
Action
Identify clients with bottlenecks.
Identify clients with a proliferation in licensing costs (p/socket structure)
Enterprise Requirements/Consolidated budgets
Clients consolidating complexity.
Clients consolidating physical space.
Implementing Green IT strategies.
23 © 2010 IBM Corporation
- 23. Smarter Systems for a Smarter Planet
Thank You!
Welcome to the next step in a Smarter Planet
24 © 2010 IBM Corporation