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Bus169 Kotler Chapter 11

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A
Alwyn Lau
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Placement
Chapter Objectives ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Cont’d
Marketing Logistics Network Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object]
Marketing Logistics Networks ,[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Logistics Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 11.4 Marketing Logistics
Marketing channels may be used to market: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Nature and Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Channels Add Value ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object],[object Object]
Channel Levels ,[object Object],[object Object],[object Object],[object Object]
Channel Behaviour and Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When a product manufacturer has a conflict with its wholesalers, the manufacturer is experiencing __________ conflict. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conventional vs. Vertical Channel
Main Types of VMNs
Channel Organisation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Retailing
Retailing Classification ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Amount of Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Product Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Relative Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Organisational Approach ,[object Object],[object Object],[object Object],[object Object]
Retailer Marketing Decisions ,[object Object],[object Object],[object Object]
Target Market/ Positioning Decision ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Cont’d
Cont’d ,[object Object],[object Object],[object Object]
Cont’d ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cont’d
The Future of Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Wholesalers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cont’d
[object Object],[object Object],[object Object],[object Object],Wholesaler Marketing Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends in Wholesaling

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Bus169 Kotler Chapter 11

Notas del editor

  1. Relates to objective 1
  2. Relates to objectives 1 & 2
  3. Relates to objectives 1 & 2
  4. Relates to objectives 1 & 2
  5. Relates to objectives 1 & 2
  6. Relates to objectives 1 & 2
  7. Relates to objectives 1, 2 & 3
  8. Answer E. Clearly any of the above organisations may use marketing channels. Relates to objective 3
  9. Relates to objective 3
  10. Relates to objective 3
  11. Relates to objective 3
  12. Relates to objective 3
  13. Relates to objective 3
  14. Relates to objective 3
  15. Relates to objective 3
  16. Answer D Relates to objective 3
  17. Relates to objective 3
  18. Relates to objectives 3 & 4
  19. Relates to objective 3
  20. Relates to objective 4
  21. Relates to objective 4
  22. Relates to objective 4
  23. Relates to objectives 4 & 5
  24. Relates to objectives 5 & 6
  25. Relates to objective 6
  26. Relates to objective 6
  27. Relates to objective 6
  28. Relates to objective 6
  29. Relates to objective 6
  30. Relates to objectives 4 & 6
  31. Relates to objective 6
  32. Relates to objective 6
  33. Relates to objectives 5 & 6
  34. Relates to objectives 5 & 6
  35. Relates to objective 6
  36. Relates to objective 6