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Bus169 Kotler Chapter 11
1.
Placement
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3.
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9.
10.
Figure 11.4 Marketing
Logistics
11.
12.
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15.
16.
17.
18.
19.
20.
Conventional vs. Vertical
Channel
21.
Main Types of
VMNs
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
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40.
Notas del editor
Relates to objective 1
Relates to objectives 1 & 2
Relates to objectives 1 & 2
Relates to objectives 1 & 2
Relates to objectives 1 & 2
Relates to objectives 1 & 2
Relates to objectives 1, 2 & 3
Answer E. Clearly any of the above organisations may use marketing channels. Relates to objective 3
Relates to objective 3
Relates to objective 3
Relates to objective 3
Relates to objective 3
Relates to objective 3
Relates to objective 3
Relates to objective 3
Answer D Relates to objective 3
Relates to objective 3
Relates to objectives 3 & 4
Relates to objective 3
Relates to objective 4
Relates to objective 4
Relates to objective 4
Relates to objectives 4 & 5
Relates to objectives 5 & 6
Relates to objective 6
Relates to objective 6
Relates to objective 6
Relates to objective 6
Relates to objective 6
Relates to objectives 4 & 6
Relates to objective 6
Relates to objective 6
Relates to objectives 5 & 6
Relates to objectives 5 & 6
Relates to objective 6
Relates to objective 6
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