Social Media E-commerce theory, trends, examples, and professional insight. References: www.pearltrees.com/t/smecom-news-links/id4428668

1. #SMEcom
Social Media E-commerce
Alyson Nagle @alynagle
Michael Izzo @Izzo_Michael
Emilia Vest @EmiliaVest
Jackie Dickson @JackieEdickson
Wednesday, April 18, 2012 1

2. A Boring, Straight-forward
Definition
E-Commerce: The buying and selling of
products or services over the Internet.
Example skills/technologies:
EFT, Electronic Data Interchange (EDI), supply
chain management, marketing, automated
data collection
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3. How Do We See E-Commerce?
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4. E-Commerce Meets Social Media
E-commerce and social media starting
to blend together as one industry
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5. The Psychology of Engagement
* Social media is about social science, not technology.
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6. 6 Pillars of Social Commerce
Social Proof Authority Scarcity Like Consistency Reciprocity
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7. Consumer Engagement
Consumer reviews are
12x more trusted than
descriptions that come
from manufacturers
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8. Consumer Engagement
Engagement with customers MATTERS
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9. Want Button
@want
wanttt.com
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10. The Lucky Left Group
“
I thought it was a good depiction about this new movement
beyond Like & Tweet for retailers. Of course Pinterest is an
absolute behemoth in this space – just hopefully with a
meticulous focus on buyable goods and the ability to
actually purchase anything found on the site (coming later
this year), Want can become the place for commerce.
- Jordan Katzman, Want Co-Creator
@want
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11. Wednesday, April 18, 2012 11

12. Ben Silbermann @8en
Forbes’ Top 30 Under 30
"When you open Pinterest, it should feel like someone has hand-made a book for you.
Every item should feel like it's handpicked for you by a person you care about."
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13. F-Commerce
f-commerce n.
selling products/services on or through Facebook
The Average Facebook User:
• connected to 130 Friends and 80 interest groups
• makes preferences known through rich profile
• posts ~90 pieces of content per month
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14. F-Commerce:
Open API
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15. F-Commerce:
DIESEL CAM
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16. F-Commerce: Instagram
*Facebook bought Instagram for $1 billion April 2012
*Facebook has been recently lagging in F-commerce and mobile engagement;
*Instagram on 30 million iOS devices, 1 million Android downloads in first 12 hours
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17. F-Commerce:
Storefronts
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18. Privacy Concerns
As of February 23, 2012:
55 %
Uncomfortable
28 %
Believe storefronts
45 %
Would be at least
sharing credit card on social media somewhat comfortable
information via networks are safe sharing their credit
Twitter or Facebook against fraud card information
How can companies get users to be more comfortable
using social media to pay for their products?
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19. What’s Next?
E-Commerce Anti-Fraud Tool:
Expert Monitoring Solutions Fraud Mobile and Tablet Shopping:
Scoring for Merchants Gilt Groupe, Target App,
Tango Card
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20. Tango Card
Joseph Scott Greenburg
Tango Card @tangocard
Tango:
•Unique: has no fees unlike its competitors
•The card has no expiration dates, includes
usage incentives and has no purchase fees
E-commerce Success:
•USER FOCUS: customer involvement and
happiness will lead to profit
•Success comes best with no competitors -
try to find uncharted territory
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21. What’s Next?: Interest Graph
“
Some exciting developments in social media are new ‘interest’ focused
communities such as Pinterest and Houzz. While Facebook does a great
job at addressing the social graph, these emerging sites are addressing
interest by providing environments for enthusiasts to spend time sharing
what they love across a wide range of categories and interests, including
design and home décor.”
Doug Mack, CEO One Kings Lane
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22. References
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23. THANK
YOU
Any questions?
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