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1. Even Web Designs Also Deserve Agile Principles
Market demand and choice are always central to the success of any business operations. This
would also go with web designing. Applying agile principles to web design will create a whole
new advantage in the World Wide Web. With the sensitivity and adaptability of models on the
reader’s behaviors, web designers can create a comprehensive and interactive form of designs
that will not only convey the most powerful thought in their web but will also lead the market
trend in innovation.
Agile is a reactive rather than productive development method. This would involve the
adaptability rather than predictive behavior in catering the interest of the readers and web
visitors. This will dictate the four main values of web agility.
Responding to change over following a plan
Agility will achieve its height when web designers are able to respond to change on time. This
would involve the continuous change or shift of behavior among web visitors. This is due to the
varying interest of the public based on the latest trends in the social media.
Customer collaboration over contract negotiation
To facilitate this, customer should always be in communication with the web design firm. This
would help in making subtle changes on the plan based on the customer’s perceptions and

2. views. The ability of the development team in catering the demands of the customer will
account for its success in focusing on the clients.
Working software over comprehensive documentation
Agility requires some form of planning but it is more on “dive in and get it done” mentality. This
would enable the shipment of minimum viable product that will significantly reduce the
amount of documentation from planning to post-ship analysis. Custom web design may depend
on factors that it will meet along the way but will not entirely rely on strict fixed plan.
Individuals and interactions over processes and tools
The interaction and the environment, not the processes and tools, will determine the large part
of the web design development. This would include the interaction between team members
and the customers in order to achieve the most beneficial output for them.
The Benefits of Agility to Designers
At first, it may feel weird and even upsetting among designers to continuously consider changes
and the delay that they may take on the web development. However, soon enough, they will
realize what agility is really up to. The agile method will allow designers to see the interaction
of users to designs on the web. This will effectively help in structuring the most effective design
for users. The main thing about this is that it will enable bigger redesigns down the line should
the user find the product to be uninteresting after months of development. Marketing agencies
also have the agile principles incorporated in their system when web designs excel most on this
entity.