Web 2.0 & Search Engines

Web 2.0 & Search Engines Search Engine Strategies 2008 Ambles Kwok Senior Engineering Manager Yahoo! Canada Inc YAHOO! CONFIDENTIAL Search Engine Strategies 2008 <div id="hcard-Ambles-Kwok" class="vcard"> <span class="fn">Ambles Kwok</span> <span class="title">Sr. Engineering Manager</span> <div class="org">Yahoo! Canada</div> </div>

What I am (and am not) about to tell you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL

SEO: The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL Picture by Flickr user mari781008 Picture by Flickr user lynac

Web 2.0 (definition by tag cloud) YAHOO! CONFIDENTIAL Tag Cloud by Markus Angermeier

Semantic Web (definition by example) <b> <em> vs. YAHOO! CONFIDENTIAL

Content vs. Contextual Data ,[object Object],[object Object],YAHOO! CONFIDENTIAL <div id="hcard-Paris-Hilton" class="vcard"> <span class="fn">Paris Hilton</span> </div> <div id="" class=“hcard"> <div class="org">Hilton</div> <div class="adr”> <span class="locality">Paris</span> </div> </div>

Semantic Web – Before you know it! YAHOO! CONFIDENTIAL <a href= http:// myblog.com / rel=“nofollow” >myblog</a> rel=“nofollow”

Live Semantic Web Example: SES 2008 on Upcoming YAHOO! CONFIDENTIAL hCard hReview <div class=" hreview "> <span class=" reviewer vcard ">Reviewer: <span class="fn url”> <a href= http://upcoming.yahoo.com/user/159507/ >Ambles</a> </span> < abbr class=" dtreviewed " title="20080623T2300-0400”>June 13, 2008</ abbr ></span> <div class="description”>Looking forward!</div> </div> rel-tag <a href="http://upcoming.yahoo.com/tag/seo/" rel="tag" >seo</a> <a href="http://upcoming.yahoo.com/tag/sem/" rel="tag" >sem</a> <a href="http://upcoming.yahoo.com/tag/online/" rel="tag" >online</a> …

Yahoo’s SearchMonkey ,[object Object],[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL

SearchMonkey Live Example YAHOO! CONFIDENTIAL

SearchMonkey Example YAHOO! CONFIDENTIAL

A Few SearchMonkey Examples http://gallery.search.yahoo.com/ YAHOO! CONFIDENTIAL

Semantics Web & SEO? What does it mean to me? How does Semantics Web affect my Search Engine Strategy? YAHOO! CONFIDENTIAL

Imagine … ,[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL Source: http://blog.usweb.com/archives/how-microformats-affect-search-engine-optimization-seo/

Semantic Web Search & Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL

Appendix: Resources ,[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL

Facts ,[object Object],[object Object],[object Object],[object Object],YAHOO! CONFIDENTIAL

Web 2.0 Definition ,[object Object],Source: O’Reilly Radar “Web 2.0 Principles and Best Practices” YAHOO! CONFIDENTIAL

Mircoformats (µf) ,[object Object],[object Object],YAHOO! CONFIDENTIAL

Web 2.0 & Search Engines

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