1. THE FRAGRANCE OF AMIRA FILLS THE AIR
AT BHARTI WAL-MART HEAD OFFICE
AMIR A invite for the sampling event
The AMIR A Namkeens stall at the Amira Plant in Gurgaon The AMIR A Namkeen stall at the Corporate Office
The 7th of April 2012 was a day of flavour and taste of the finest of AMIRA Pure Basmati Rice at the Bharti Wal-Mart Head Office in
Gurgaon A total of 500 officials from both the verticals (Retail Format & Cash & Carry Format) inclusive of Top Level, Middle Level
Management as well as Junior Level Management of Bharti Wal-Mart who tasted the flavour of AMIRA Pure Basmati Rice. This
activity was conducted for BRAND BUILDING as well as a Customer Relationship Management exercise. AMIRA received
overwhelming response from each and every associate based on the following parameters • Error Free Activity. • Entire event was
perfectly packaged. • Excellent taste. Caterers who served the packs were in exclusive AMIRA promotional attire. • The added
attaraction to the show were the display of standees near the reception and sampling of AMIRA namkeens. • The highlight of the
show was the Guest Speaker- “The Mumbai Dabbawalah” who picked his sample of AMIRA biryani and truly appreciated the superb
quality.