5. PRE OPENING Billings, Reports, M.I.S etc IT Security & Security Systems Pilferage Control Positioning and Brand Building Marketing Strategy Selection, Recruitment & Training Staff Base Stock Level, Setting up Systems & Procedures & Supply Chain Inventory Planning & Management Range & Assortment Planning Merchandise Internal and External Signages Displays, Hangers, Steamers etc Equipments/ Fixtures Instore, Windows, Display & Focal Points Visual Merchandising Planogram, Store Design & Layout Physical Identifying and Negotiating Property Top line and Bottom line Projections Business Plans Name, Logo and Tag-line Designing Concept and Strategic Planning Creating a Brand
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14. ON GOING Market Research Survey and Consumer Forum Additional For Improvement. Analysis Legal Agreement, Terms & Conditions Franchisee In Store Promotions Event Management On Going Marketing