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Fun in Functional 2009
- 1. Putting the Fun in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
- 3. What is Social Media?
- 4. What is Social Media? player-created content
- 5. What is Social Media? player-created content social infrastructure
- 6. What is Social Media? player-created content social infrastructure tools for sharing
- 7. What is a Game?
- 8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
- 9. Informal Definition a structured experience with rules and goals that’s fun
- 10. Games tap into our primal response patterns
- 11. Games engage us in flow
- 12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
- 14. Show me your stuff! Impressive Collection = Bragging Rights
- 15. The Power of Completing a Set only X more to go…
- 17. Game Points are given by the system
- 18. Social Points are given by other players
- 19. Redeemable Points drive Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop
- 20. Leaderboards drive player behavior… … and express community values
- 21. Levels punctuate the game experience… … and unlock new powers and access
- 24. … and adds fun
- 25. Social feedback drives engagement
- 27. Exchanges are structured social interactions basic, primal form of social engagement
- 28. Social Exchanges can be explicit…
- 29. … or implicit (i.e. emergent)
- 30. Some social environments have both comments are implicit “ Add Friend” is explicit
- 32. Character Customization
- 34. How is Social Media influencing Games?
- 39. What do you collect?
- 40. How do you earn points?
- 41. How do you get feedback?
- 42. Where do you have exchanges?
- 43. How do you customize your experience?
- 44. Is the service accessible?
- 45. Are the data objects recombinant?
- 46. Can the service be syndicated?
- 48. What do you collect?
- 49. How do you earn points?
- 50. How do you get feedback?
- 51. Where do you have exchanges?
- 52. Can you customize your experience?
- 53. Is the service accessible?
- 54. Are the data objects recombinant?
- 55. Can the service be syndicated?
- 57. What do you collect? awards, games played and created
- 58. How do you earn points? playing games, improving your skill, creating popular games
- 59. How do you get feedback? in-game (score and rating), meta-game (stats and notifications)
- 60. Where do you have exchanges? comments, notifications
- 61. Can you customize your experience? Customized game skins and data feeds
- 62. Is the service accessible? EZ game UI and game creation
- 63. Are the data objects recombinant? Recombinant games and game objects
- 64. Can the service be syndicated? RSS feeds, widgets
- 65. What do YOU think about the intersection of games and social media? Join the discussion at http://shufflebrain.com