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Aneesh Varma

@aneeshvarma
TODAY
  Where the idea came from
  The challenges of running a business
  Finding new business
  Lessons learned
  Ten top tips for budding entrepreneurs
  Using social media to gain business
Don’t stop learning things.
Everything helps.
7.25 AM
Business Law 101
You cant connect the dots looking
forward…
but you can connect them looking
backwards.
Passion
Inno



va  tion

Latin root: innovatus [--in-uh-vey-shuhn-]
A new approach to customer experience
… and the future of innovation is beyond even
smartphones and tablets
Turning a hobby into a business
Consumer, Retail & Automotive

Telecom, Media & Technology

Financial Services & Partners
text
Smart ways to manage my life
Next stage: Linked solutions from mobile to smart-objects
“Know me as I walk in”

Owner’s app to instantly sync
telemetry and performance stats
Redefining the retail customer
experience inside the store
Accept credit card payments
directly on the device

Barcode scanner
Inventory check
Related products
Ship-to-home
Credit Card payments
Available: iPad + Android
Built with true
mobile DNA

Used across retail customer
touchpoints:
Dealerships
Stores
Showrooms
Merchants
Galleries
Improved customer conversion
and higher upsell shown
HOSPITALITY: Customer service and concierge tools
Always keep in touch with people
You never know who ends up where
Ethics
In the past technology was sold to create problems…
Scrappy
We didn’t have much money
Never been cheaper to launch a business
New distribution
channels

Govt support

Technology &
Cloud services

Entrepreneurship

Social Media

News areas

Free emails,
free services
Don't be scared if others are doing it.

Be scared if someone isn't.
Keep moving…
if you are not busy being born,
you are busy dying.

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How to start a business - my story