Michael Cowen, profile picture

Michael Cowen

Sort by
Marketing To The Selfish Gene -
A strategy to turn customers into Raving Fans
Creating raving fans
This Is Joe
Applying The Second Mind
2nd Mind Presentation
Why Most Advertising Does Not Work
About The 2nd Mind
The Problem With Advertising
Context Branding And Some Case Studies
Brand Perception & the 10 Brand Trigger-Points
Brand Perception & the 10 Brand Trigger Points
Brand Archetypes and Perception Drivers
Recession Proof Business
Brand Archetypes