Introduction to Internet Marketing

1. #InternetMarketing @AngelaBelford

2. What is it?
Internet marketing, also referred to as i-marketing, web-marketing,
online-marketing or e-Marketing, is the marketing of products or
services over the Internet.
en.wikipedia.org/wiki/Internet_marketing
On a fundamental level, Internet marketing is using the Internet to
advertise, communicate and sell goods and services. ...
www.sheffieldwebsitedesigners.co.uk/seo_terms.html
Strategies used to market a product or service online, such as
search engine optimization, website design, online promotions, and
email marketing.
www.kudzubizsuccess.com/
#InternetMarketing @AngelaBelford

3. The Internet has brought media to a global audience. The interactive nature
of Internet marketing in terms of providing instant response and eliciting
responses is a unique quality of the medium. ...
www.marketlink.eu/commonly-used-terms
a broad term, refers to business promotion online through the use of all or
selected internet technologies.
www.internet-marketing-website-design.com/internet-marketing…
Any action taken to market a web site or company online. This includes web
site optimization, search engine submission, pay-per-click advertising and
traffic analysis and so forth.
www.marketingbyann.com/glossary-of-terms
#InternetMarketing @AngelaBelford

4. Strategies and techniques applied on the Internet to support the
organization's overall online marketing objectives. Goals may include
driving targeted traffic to a Website and features on the Website to
create a desired call to action. ...
www.e-traffik.com/resource-center.html
refers to the process of leveraging online channels in promotional,
branding and content marketing initiatives.
www.getcurata.com/glossary.html
The application of the internet and related digital technologies to
achieve marketing objectives.
sensacom.com/web_glossary.html
#InternetMarketing @AngelaBelford

5. Do you accept a computer in your home? If so
you could be sitting on a gold mine. people use
the internet to do all types of things. ...
www.newbornrodeo.com/2009/10/low-
overhead-profitable-ho…
Seem Daunting. Impossible. Don’t Know Where
To Start?
www.designconceptsla.com/internet.html
#InternetMarketing @AngelaBelford

6. How has the Internet changed?
http://mashable.com/2012/08/22/the-internet-
a-decade-later/

7. #InternetMarketing @AngelaBelford

8. #InternetMarketing Source: Hubspot.com @AngelaBelford

9. Online Marketing
Search Engine Optimization
Search Engine Marketing
#InternetMarketing @AngelaBelford

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14. Online Marketing
Email
#InternetMarketing @AngelaBelford

15. #InternetMarketing @AngelaBelford

16. Online Marketing
Advertising
– Social Media
– Google – Pay Per Click
– Mobile
#InternetMarketing @AngelaBelford

17. Online Marketing
Blogging
#InternetMarketing @AngelaBelford

18. #InternetMarketing @AngelaBelford

19. Online Marketing
Social Media
– FaceBook
– Twitter
– LinkedIN
– Pinterest
– Many more (check first assignment)
#InternetMarketing @AngelaBelford

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25. #InternetMarketing @AngelaBelford