This is the presentation I used to discuss the social media educational tool I created for Concordia University to the Digital Arts and Technology class at Cathedral City High School. After my presentation, over 20 students showed an interest in visiting Concordia University. It is wonderful to get this many students interested in pursuing a higher degree.

1. Social Media
Education
Preparing Students for a
Career in Social Media

2. Topics Covered
• Who is Angela Williamson?
• What is Social Media?
• What jobs are in Social Media?
• Why study Social Media Education?
• What do I learn in Social Media
Education?

3. Topics Covered
• Why is Gamification important in
Social Media Education?
• Who is Valeska Jacques?
• Why are partnerships with Social
Media Professionals important in
Social Media Education?
• Questions & Answers

4. Who is Angela
Williamson?
• Bachelor’s Degree in Communications with an emphasis
in TV/Radio/Film from CSU Fullerton
• Master’s Degree in Mass Communications from CSU
Fullerton
• Ph.D. Candidate at Capella University in Human Services
with a specialization in Nonprofit Management
• Almost 20 years experience working in television &
marketing at the Fox 11 & My Network TV, Fox Sports
West & Prime Ticket, the Orange County
NewsChannel, and Experian Information Solution
• Created the first online educational component for
Concordia’s Communication Department in Social Media

5. What is Social
Media?
• How do you define Social Media?
• Definition is unclear
• Created a definition for my research on older adults &
social media – now used in Introduction to Social
Media:
– Social media is an Internet tool that connects people with
friends, family members, and membership groups.
People using this technology will be able to create,
contribute, communicate in an online environment by
creating personal profiles, finding connections, joining
groups, and the ability to learn about the for-profit,
nonprofit, and public sectors. Source: Heather Mansfield

6. What are
Social Media
Networking Sites?
• Facebook
• Twitter
• YouTube
• Google Plus
• Flickr
• Pinterest
• Meetup
• Slideshare

7. What Jobs are in
Social Media?
• Social Media jobs combine several
existing fields:
– Programming
– Computer Science
– Media
– Public Relations
– Marketing
– Advertising

8. What Jobs are in
Social Media?
• Some of types of jobs are:
– New Media Coordinator
– Web Communications Coordinator
– Director of Integrated Media or Social Media Channel
Mgr.
– Social Media Planner
– SEO Specialist or SEO Manager
– Social Media Specialist or Social Media Strategist
– Web Analytics Specialist
– Online Community Manager or Community Manager
Source: The Creative Group

9. What jobs are in
Social Media?
• Can get these jobs in public, for-
profit, and nonprofit sectors
• What are some examples of public, for-
profit, and nonprofit companies and
organizations?
• Let’s look at some of the job descriptions
more closely…..

10. Community
Manager
• Acts as a brand manager by interacting with
customers and fans
• Acts as a liaison across the Internet
• Participates in online conversations
• Creates contents for all of the organization’s
social media networking sites
• Experience in customer
service, advertising, public relations or online
marketing

11. Social Media
Coordinator
• Responsible for daily posts/tweets to all applicable
social media outlets
• Coordinating the marketing calendar with online
activity
• Tracking social media influence measurements
• Preparing reports to update internal staff on usage
statistics
• Monitors all online messaging to ensure
consistency
• Experience in marketing, journalism & new media

12. Social Media
Strategist
• Communicates marketing analytics, including
Internet trends to staff
• Web and email data analysis on social media
networking sites
• Provide creative insight and offer solutions that
supports the objectives of the organization
• Experience in interactive marketing, web
strategy execution, online branding, media &
campaign management

13. SEO
Specialist/Manager
• SEO – Search Engine Optimization
• Leading and managing the implementation of
all SEO recommendations
• Acting as a natural subject matter expert
• Tying in social marketing and content strategies
to Facebook, video, discussion boards and
blogs
• Experience in web analytics tools and web
technology implementation

14. Social Media
Channel Manager
• Responsible for setting up social media accounts and
maintaining daily activity
• Influence customer behavior across new media
channels
• Developing content for posting on all designed social
media outlets
• Monitoring competitor presences/perceptions
• Researching new blogs and channels for relevance
• Experience in journalism, videography, public
relations, marketing communications

15. Social Media
Planner
• Responsible for developing strategic proposals
for digital advertisers
• Coordinating with the media team on inventory
availability
• Build media plans by using market intelligence
• Evaluate social media activity into performance
metrics
• Develop innovative media content across the web
• Experience in marketing and advertising

16. Why study
Social Media
Education?
• To get these jobs! Students will be prepared to apply for
a number of social media jobs after learning how to:
– define and utilize the mechanics of social media
– identify and analyze the impact of social media on the
consumer and the general public
– integrate basic social media principles and skills to specific
social media campaigns
– identify the appropriate social media strategies for specific
client needs
– evaluate and prioritize media content
– integrate social media strategies to strengthen media
effectiveness

17. What do I learn
in Social Media
Education?
• How to train an organization for social media
initiatives
• Create a social media strategy plan
• Find your social media niche through analyzing
a social game trivia series
• Work with an organization to implement social
media strategy or a training plan
• Meet social media professionals by
participating in a social media conference &
networking event

18. What is
Gamification?
• Involves applying game design thinking to
non-game applications to make them
more fun and engaging
• One of the most important trends in
technology
• Can be applied to any industry to create
fun and engaging experiences, converting
users into players
Source: Gamification.org

19. Extraordinary Women
Behind New Media
Video Trivia Series on
www.rivvid.com
This series focuses on several women in
various types of fields in social media

20. Who is Valeska
Jacques?
• Owned an award-winning interactive design
& consulting firm for 12 years to help position
Harley Davidson, Humana, Community Bank
of Florida, First Choice
Bank, Nix, Sucrets, Anacin & Bertram Yachts
to position brands within women and family
“local” communities.
• Attracted Purina Mills & State Farm as
sponsors from video trivia campaign

21. Why social
games?
• Games 49% and Social
Networking apps 30%
deliver the most
engaging experience on
the web and mobile
today.
• They set the stage for
the battleground for
controlling the consumer
relationship going Resource:
forward for all platform http://www.theappside.com/2012/01/
providers 10/flurry-stats-social-games/

22. Why social
games?
• GenY are exposed to content in that
way so the information is relayed
needs to evolve as well
• Instead of just reading text, the
information needs to be applied into
scenarios that allows you do do
something with it

23. Why are partnerships
important in Social
Media Education?
• Crowdsourcing is an important key to
implementing a comprehensive social media
education program
• What is crowdsourcing?
– Tap into the collective intelligence of the public at
large to complete business-related tasks that a
company would normally either perform itself or
outsource to a third-party provider
Source: The Complete Idiot’s Guide to Crowdsourcing by Aliza Sherman

24. Why are partnerships
important in Social
Media Education?
• For effective crowdsourcing relationships to
work you must:
– Make sure to crowdsource with people that share
your vision
– Create a Win-Win situation for businesses exploring
social media and students wanting a career in social
media
• SoMe Harvest 2013 at Concordia University, Irvine on
Saturday, January 26, 2013 at 9 am.
• Internship relationship with The Orange County Register
and several nonprofit organizations in Orange County

25. Question &
Answer Session
Please make sure to complete
CUI information card on your desk