Personal Information
Organización/Lugar de trabajo
Ypsilanti, Michigan United States
Ocupación
Director of Cross-Channel Strategy
Sector
Advertising / Marketing / PR
Acerca de
Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization.
I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.
Etiquetas
communications strategy
digital marketing
marketing strategy
digital strategy
social marketing
social media
university
Ver más
Presentaciones
(4)Recomendaciones
(22)Shopper Marketing: 13 Trends for 2013
MARS London
•
Hace 11 años
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
Altimeter, a Prophet Company
•
Hace 11 años
The Role of Interactive Media in the Consumer Car Shopping Process
Automotive Social Media Marketing Reputation Management
•
Hace 14 años
[Report] Guarding the Social Gates: The Imperative for Social Media Risk Management, by Alan Webber
Altimeter, a Prophet Company
•
Hace 11 años
Social Media for Colleges & Universities
Max Connect Marketing
•
Hace 14 años
LinkedIn Volkswagen Case Study
LinkedIn Europe
•
Hace 11 años
Social Pulpit: Barack Obama's Social Media Toolkit
Monte Lutz
•
Hace 15 años
Creating Your Organization's Social Media Strategy Map
Beth Kanter
•
Hace 15 años
Mental Modelling For Content Work (Confab London 2013)
Daniel Eizans
•
Hace 11 años
Expion jan 2013 jim tobin
Expion
•
Hace 11 años
6 Models for Measuring Social Media ROI - Ignite Social Media
Jim Tobin
•
Hace 11 años
2012 - Starbucks social insight & business case study
Purple Spinnaker
•
Hace 12 años
How to create great slides for presentations
mikejeffs
•
Hace 11 años
Midwest UX '12: Mapping the Experience
Chris Risdon
•
Hace 11 años
Beyond User Research
Louis Rosenfeld
•
Hace 13 años
Brand building in a digital world (Intro to Digital for Grads)
David Carr
•
Hace 11 años
PSFK Future of Retail Report 2012
PSFK
•
Hace 11 años
goviral cannes 2011 - the long idea
Mads Holmen
•
Hace 12 años
Cross-Channel Strategy
Peter Morville
•
Hace 12 años
Design for Cross-Channel Experiences
Peter Morville
•
Hace 12 años
What is strategy?
Dr. Marc Sniukas
•
Hace 14 años
Leaving Flatland: Cross-Channel Customer Experience Design
Jess McMullin
•
Hace 14 años
Personal Information
Organización/Lugar de trabajo
Ypsilanti, Michigan United States
Ocupación
Director of Cross-Channel Strategy
Sector
Advertising / Marketing / PR
Acerca de
Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization.
I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.
Etiquetas
communications strategy
digital marketing
marketing strategy
digital strategy
social marketing
social media
university
Ver más