This document discusses best practices for migrating business applications to Web 2.0 platforms. It covers various Web 2.0 platforms and technologies like Salesforce, Google Apps, mobile, cloud computing, and APIs. Key points include leveraging 3rd party data and services, cost reductions, and ease of partnering through Web 2.0. Recommendations are given for technologies like Ajax, Flash, and frameworks. A case study demonstrates developing a learning management system using .NET on Web 2.0 platforms. The presentation concludes with a Q&A.

1. Moving to Web 2.0
Best Practices for Migrating Your Business Applications
June 11, 2008
© 2008 GlobalRoads, Inc. All rights reserved.

2. Introductions
Speaker:
Bradford Newton
President, GlobalRoads Inc.
Technical Domain Expert:
Prashanth Kasturi
Head of R&D and Principal Architect,
Innominds Software Inc.
Moderator:
Arpan Banerjee
Innominds Software Inc.
Moving to Web 2.0

3. Topics
 Web 2.0 Platforms
 Web, Social, eCommerce Platforms, Cloud Computing
 Mobile: Extending the Reach of Web 2.0 Platforms & Services
 Web 2.0 Applications
 Why Web 2.0 Applications Really Are Different
 Important Technology Choices and Tradeoffs
 Best Practices for Business Application Migration
 Recommendations for Key Enabling Technologies and Approaches
 Case Study
 Conclusion
 Q&A
Moving to Web 2.0

4. The Web 2.0 Business Shift
 Rich Browser Apps
 Community
Involvement
 Co-creation
 Collective
Intelligence
 Software as a
Service
 Resource
Optimization
Moving to Web 2.0

5. Web 2.0 Business Platforms
 Salesforce.com
 App Exchange, Force.com
 Google
 App Engine, Maps, Google Gadgets
 Yahoo
 Pipes, Maps, Commerce
 Amazon
 EC2
 eBay, Amazon
 Commerce Web Services
 Many More…..
Moving to Web 2.0

6. Why Web 2.0 Platforms I
Leverage Expanded 3rd Party Data & Services

 API’s for a wide variety of services and collaboration
 Examples:
 Business Tools API’s (Zoho, Google)
 Maps & Location Based Services (Google, Yahoo)
 Search (Google, Yahoo)
 eCommerce, Virtual Stores, Auctions (Amazon, eBay)
 Social Networks (Facebook, Bebo, Google, others…)
 Advertising (Google, Yahoo, Facebook)
 Increased Market Presence & Visibility
 Available through platforms stores and directories
 Leverage traffic to primary platform services
Moving to Web 2.0

7. Why Web 2.0 Platforms II
 Significant Cost Reductions
 Free hosting (third party Internet applications)
 Reduced operations & support requirements by 30%-70%
 Little or not platform maintenance!
 No direct server ownership!
 Ease of Business Partnering
 Shared web services (content, applications, services)
 Reduced cost of integrating partner data & systems
 Expanded Lead Generation & Distribution
 Partner Programs: Salesforce.com, Oracle-online, etc
Moving to Web 2.0

8. Web Platforms API’s
 Many API’s & Mashups Available today
 Popular API Categories and Examples
 Advertising (Google Adsense, Microsoft AdCenter, Yahoo Ads )
 Chat (Facebook, Yahoo, Googletalk. Windows Live, Meebo,
AOL)
 Maps (MapQuest, Google Maps, Yahoo Maps )
 Office (Google Documents, Scribd, Zoho )
 eCommerce (eBay, Amazon)
 Search (Google Search, A9, Alexa)
 Storage (Amazon S3, Gdrive, Adobe Share)
 Social Networking (Facebook, Bebo, Google, Friendster)
 Enterprise (SalesForce,Webex)
Moving to Web 2.0

9. Intro to Cloud Computing
 Reduced Need for Dedicated
 Computing as a Service
Servers
 On Demand Server Farms
 Dramatically Improve
 Managed as Web services
Infrastructure Scalability
 Scale Virtually
 Reduced Administration Costs
 Efficient Pay-as-you-Go Model
 Cons
 Pros
 Lack of Standards
 Leverage Efficiencies of Scale
and Economies  Some Vendor Lock-in
 Reduced Capital and  Limited SLAs
Operations Costs  Limited Choice
 Massive Scalability
 Leverage New Technologies
Moving to Web 2.0

10. Mobile – Extending Web 2.0
 Driven By Smart Phone Proliferation
 Syndication of Content (Personal and Business)
 Social Networking on Mobile Phones
 Information and Transactions on the Go
 Focus on Location Based Services
 Popular Categories Remain Email and
Entertainment
 Blackberry and Outlook (Windows Mobile)
 Video Streaming
 Photo Sharing, Music (Radio), etc.
Moving to Web 2.0

11. Web 2.0 Mobile Considerations
 Propagate on Multiple Mobile Platforms as Widgets
 Symbian, Motorola, iPhone, Windows Mobile, Blackberry
 High Data Speeds Availability
 3G and WiMAX spectrums around the world
 Evolution of Smart Phones
 Higher Powered Processing
 More memory for hosted applications
 Convergence with WiMAX and Wi-Fi
 Watch for Newer Platforms (Open)
 Android from Google
 Recommendation: Use Carrier Neutral Platforms
 Yahoo Mobile Development Platform
Moving to Web 2.0

12. Why Web 2.0 Apps Are Different
 Rich, Interactive User Interfaces
 Feels like a desktop app, runs in browser
 Shared, Loosely Coupled Components
 Widgets, Gadgets, Web -services
 Use Personal and Collective Data
 Distribution
 SAAS
 Virtualized Desktop
 Widgets on other platforms
 Mobile Widgets
Moving to Web 2.0

13. Key Technologies
UI Layer
RIA Ajax Flex/Flash MS Silverlight
YUI Backbase DOJO
Application Layer
ROR Java
Application Frameworks Zend Spring
Rails JBoss Seam
PHP .NET
Transaction Layer
SOAP Mashup
Servics Services
REST
Open Social
Servics
RSS / Atom
Moving to Web 2.0

14. Rich Internet UI Options
 AJAX
 Javascript is available on all browsers
 Needs cross browser programming for custom development
 Toolkits Available that make life easier
 DOJO, Backbase, YUI, GWT
 Heavy on the browser
 Cannot get the richness of flash/flex
 Flash/Flex
 Mature RIA technology
 Provides performance and scalability with Push
 AS 3.0 and Mxml provide a programming platform
 Available on more than 90% of browsers
 Silverlight
 Still nascent and needs maturity
 2.0 version is promising
 Doesn’t have the reach Flash has
Moving to Web 2.0

15. Decision Matrix
Decision Parameters LAMP (PHP and Java Microsoft
Ruby on Rails)
System Type Open Source Commercial
Development Time (Integrated Dev Good Good Very Good
Tools)
Cost of Maintenance (License, Good Very Good Good
Support and Software Maint)
Light Weight Very Good Good Very Good
Integration with Enterprise Apps Good Very Good Very Good
Scalability and Distributed Deployment Good Very Good Good
Re-usability (Component Based Dev Very Good Very Good Very Good
and availability of framework) (Rails, Zend) (Spring, Seam) (Controls)
The Difference between Open Source Platforms is a trade off between the following
Enterprise Apps Integration (Java), Light weight (Lamp), Maintenance Cost (Java)
Moving to Web 2.0

16. Web 2.0 for the Enterprise
 Collaboration through Wiki’s, Blogs, etc
 Enterprise Search and Retrieval (tagging and content
relevance)
 Social Networking amongst Employees (Intranet),
Distributors, Consumers
 Co-Branding for Distribution Channels
 Integrating with Mashup Services
 Knowledge Management
Moving to Web 2.0

17. Key Technologies Best Practices
 Use of Ready to Use Platforms
 CMS - LAMP (Joomla, Drupal)
 CMS - Java (Alfresco, Jahia)
 MOSS (Microsoft)
 Integrate features through Plug-ins/Add-ons
 Social Networking Plug-ins
 Blogging, Twitter, etc
 Use Frameworks for Development
 Scripting (Zend and Rails)
 Java (JBoss Seam, Spring/Hibernate)
 SCRUM Model for Development
 Feature Driven, Early Validation
Moving to Web 2.0

18. Additional Recommendations
 Choose the Right Platform
 AppExchange in SalesForce, Sugar
 Widgets for Google Desktop, MAC, Windows Vista, etc
 Consider Offline Options Where Appropriate
 Adobe AIR, Silverlight
 Technology Decisions for Scalability
 Push vs. Pull
 Flex/Silverlight vs. Ajax
 Use Cloud Computing
 Host on proven platforms (Provide Security and Scalability on
demand)
Moving to Web 2.0

19. About GlobalRoads
 Founded 2005
 Web 2.0 Sales Automation Experts
 Web 2.0 Applications
 Sales Advisors
 Product Recommenders
 Application Frameworks
 Mobile Web Widgets
Moving to Web 2.0

20. GlobalRoads Distribution
 Web 2.0 Platforms
 Salesforce.com
 Facebook
 Bebo
 orkut
 Others…
 Application Adoption
 150,000 Registered Users
 30,000 Daily Users
Moving to Web 2.0

21. Case Study - Web 2.0
 Case Details
 Company - X having offices in UK, Berkley, Canada
 Goal - Develop a Web 2.0 based Learning Management Platform
 Methodology followed - Distributed SCRUM
 Learning Management Platform
 Online and Offline Options
 Online Solution
 Catalog of Courses
 Standards based Courses (Podcasts, SCORM)
 Profiles and Social Networking
 Offline
 View Courses
 Take Tests and Compare Scores amongst networks
 Collaborate and Communicate for Learning
 Platform
 Developed on Microsoft Technologies
 .Net 3.0 (C#, ASP.NET and Winforms), Flash
 Widgets for Social Networking Integration
 Integration with existing Learning Management Platforms
 Deployment
 SAAS model for Consumers and Licensing model for Enterprises
Moving to Web 2.0

22. About Innominds
 Innominds in a nutshell
 Award winning Product Engineering Lifecycle Services company
 Incorporated in 1998 in the Bay Area, USA
 Team of 300+ dedicated software engineers
 HQ at San Jose, USA with development centers at Hyderabad,
India
 Small & Midsized firms and Innominds
 We focus on creating business value for small and mid tier
technology firms by providing
 Product management and technology domain expertise
 Extended and distributed delivery teams
 Mix of right skills and experience
 Risk free engagement platforms by absorbing bench costs and
resource spike costs
 Scalability, predictability and transparency in the delivery model
 Help in the areas where is there is skill gap or need for short term
expert services need for the expertise ( like UI design, performance
testing etc)
Moving to Web 2.0

23. Conclusion
 Web 2.0 is Ready for Business Applications!
 Use the Right Tools for the Job
 Qualify Platforms, Application Technologies, Web Services
 Realize the Benefits
 Improved Scalability
 Reduced Maintenance
 Richer Offerings and Services
 Use Experienced Development Partners!
Moving to Web 2.0

24. Q&A
 Best Practices?
 Best Technologies?
 Partner Selection?
Moving to Web 2.0

25. Thank You!
For more information, please contact us at:
abanerjee@Innominds.com
Innominds Software Inc.
Web 2.0 Application Development
brad.newton@GlobalRoads.com
GlobalRoads Inc.
Web 2.0 Sales Automation
Moving to Web 2.0