This presentation includes 2013 stats, key updates to Facebook and Twitter as well us some tips and best practices.

1. Social Media
Dec 2013

2. Overview
• Latest Stats
• Changes to Twitter &
Facebook
• Facebook & Twitter Tips
• Best Practices

3. •
•
•
•
•
•
•
1.15 Billion total users
19M Facebook users in Canada
340,000 University aged Facebook users in Canada
11,600 users are at “Queen’s University”
7,600 iOS users
2,800 Android users
1,080 BlackBerry users
Source: Facebook (Dec 2013)
24,000 ‘likes’ of Queen’s Facebook Page

4. • 500M users world wide
• 400M tweets sent per day
• 60% of users access it from mobile
Source: Twitter
25,000 followers of @queensu

5. 130M total users
Source: Instagram.com
~ 3,300 followers of @queensuniversity

7. What social media sites do students use?
Source: 2013
E-­‐Expecta.ons
Report

8. • 91% of American adults
have a cell phone
• 56% of American adults
have a smartphone
Mobile is key
• 60% of adult cell owners use
their phones to go online
Source: PEW
Internet

9. Twitter
Updates

10. •
•
•
Can now schedule tweets up to a year in advance
Access via ads.twitter.com:
Use with caution
Don’t set and forget!

11. •
•
•
Twitter stats now available through ads.twitter.com:
See what day of the week and what time your followers are
engaging with your content
View # of favourites, RTs, replies and clicks on your links

12. Facebook
Updates

13. Changes to Facebook’s News Feed
•
When
someone
checks
Facebook
there
are
an
average
of
1,500
possible
stories
that
Facebook
can
show
in
their
News
Feed
•
The
algorithm
is
based
on
your
ac@vity
and
interac@on,
it
shows
you
the
content
you
tend
to
care
more
about
•
Emphasis
on
quality
content
•
Links
to
quality
ar@cles
will
be
given
priority
in
the
News
Feed
especially
on
mobile
•
Brand
posts
reach
approximately
16% of their fans

14. New contest and promotion rules
•
Pages
can
now
run
promo@ons
&
contests
using
a
News
Feed
post
•
Like
to
Win,
Comment
to
Enter,
Answer
trivia
to
win,
Photo
comment
contest
•
Need
to
state
that
the
promo@on
is
in
no
way
sponsored,
endorsed
or
administered
by,
or
associated
with
Facebook
•
Personal
Timelines
must
not
be
used
to
administer
promo@ons
•
“share
on
your
Timeline
to
enter”
or
“share
on
your
friend’s
Timeline
to
get
addi@onal
entries”
is
not
permiNed
Social
Media
Examiner:
Chart
of
what
you
can
and
can’t
do

15. Facebook
Tips

16. •
When linking to a website, blog post, etc. be sure to select a photo that
works, if one doesn’t exist, upload one
•
The description area is editable, don’t leave it as ‘default description’

17. •
When linking to a website, blog post, etc. be sure to select a photo that
works, if one doesn’t exist, upload one
•
The description area is editable, don’t leave it as ‘default description’

18. Facebook Insights
•
•
What posts are getting the most engagement?
What is the reach of my posts?

19. •
What time of day should I post? When are my fans online?

20. •
What posts are getting the most engagement?

21. •
What is the reach of my posts?
Focus on producing & sharing content
that
is
relevant
to
your
audience

22. Twitter
Tips

23. How do I gain more followers?

24. •
Retweet other people’s tweets, follow people back (be strategic)

25. •
Retweet other people’s tweets, follow people back (be strategic)

26. •
Promote others; include their username in Tweets

27. •
Engage in conversation, ask questions
•
Follow #queensu conversations and see what students are
talking about
•
Jump in when appropriate

28. •
Engage in conversation, ask questions
•
Follow #queensu conversations and see what students are
talking about
•
Jump in when appropriate

29. •
Be responsive, answer questions

30. •
Be responsive, answer questions

31. •
Use humour, have empathy

32. •
Use humour, have empathy

33. •
Don’t link Facebook to Twitter

34. •
Don’t link Facebook to Twitter

35. •
Don’t link Facebook to Twitter

36. •
Determine what types of content gets the most interaction

37. •
Determine what types of content gets the most interaction

38. •
Have fun, but be relevant

41. Hashtags
#cute
#adorable
#tabbycat
#priceless

42. Hashtags
•
Memorable
•
•
Short and simple
•
•
Do your homework, is someone else using it?
Be consistent
•
•
Shouldn’t be more than 2 words, does it make sense
Research
•
•
Make sure it is something people will remember to use
Use it everywhere across all platforms (Facebook, Twitter, Instagram)
Don’t overdo it
•
•
#Dont #Hashtag #Every #Single #Word
#hashtaganobnoxiouslylongstringofwords:

43. Source: topsy.com

44. Best Practices

45. Setting up your team
•
•
What
is
your
goal?
Brand
building,
customer
service?
Encourage
as
many
people
as
possible
to
get
involved
with
social
media
•
•
•
Who
can
answer
ques.ons
&
help
people
get
the
help
they
need?
Best
approach
may
be
to
have
a
team
of
staff,
students
&
volunteers
Test
&
see
what
works
•
Make
sure
your
social
media
team
communicates
quickly
with
each
other
(email,
Facebook
Group,
chat,
text
messaging,
etc.)
•
Integrate
social
into
your
overall
digital
marke.ng
strategy

46. Guidelines
•
•
•
•
•
Have
a
clear
set
of
guidelines
for
online
par.cipa.on
Decide
on
your
tone
(serious?
thoughWul?
fun?)
What’s
appropriate
and
what’s
out-­‐of-­‐bounds?
When
in
doubt
who
can
you
turn
to?
Wri.ng
standards
-­‐
be
consistent
•
•
First
person?
Third
person?
Less
formal?
Team
members
sign
off
on
tweets
Resources: queensu.ca/socialmedia
List
of
40
Social
Media
Staff
Guidelines

47. Time Commitment
•
•
•
Expecta.ons
&
behaviours
have
changed
(phone
-­‐
email
-­‐
TwiZer)
•
People
expect
companies
to
answer
them
Need
to
listen
&
respond
in
ways
you
previously
haven’t
Use this info to create content around topic that are relevant to
your community

48. Time Commitment
•
How much time?
•
•
•
•
Maintaining a presence is a long-term commitment
•
Need people on the front lines who are capturing the chatter as it
comes in and either responding themselves, or making sure it gets to
the right department so that someone else can respond
•
See what works for you; develop a strategy specific for your team
Creating real-time content is time consuming
As much time as you can dedicate to it
Start small, one person working social into their existing role,
spending 2-4 hrs aggregating info, using free search tools

49. Social Mention
Google Alerts
Addictomatic
Twitter Search
tweetbeep
Track
your
online
men.ons

50. •
Stay true to your brand,
don’t try and be
something you are not
•
Smaller departments
can let their personality
shine through
•
Consistency is Key:
provide consistent,
quality content that is
valued by your
followers
•
If you don’t have the
time or resources to
manage your social
media accounts
properly, your time is
better spent elsewhere
Final Thoughts

51. Questions?