2. Please note...... This is only a power point – it is not intended to stand alone and only makes sense as part of a live presentation. If you would like to see the full presentation – and therefore understand the argument – please contact me. Anna.hern@ridgemountpr.co.uk 020 8943 9349
3. Some familiar faces Over 70%of architects read journals regularly 72%of readers look for technical information 96%read new product information
7. Using all the channels Set the objective Find the audience Identify the channels Deliver the content Measure the results Blogs, ezines, press relations, link-building 3 Weeks after launch: 70 registered teachers from 45 colleges 1,145 student log-ins
9. Leveraging the database High quality database Totally measurable Interactive when appropriate Refining content Press relations Media buying Publishing
10. Engagement CPD 92% Online seminar 21% Exhibitions 42% Social Media:Facebook39% Linked in 33% Twitter* 14% *38%not allowed to use social networks at work 23,000UK architects 11,329 practices 50% employed in practices of less than 10 Government construction statistics 2009 How many conversations can you have?
11. Search engines Are search engines used to identify products? 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% Search engine used the most 2% 2% 2% 2% 2% 2% 2% 2% 96% 96% 96% 96% 96% 96% 96% 96% 96%
12. Search engines Blog posts Blog posts Blog posts Blog posts Blog posts Video / webinar Press releases Website Source: SMPR