1. Presented by
Anne Katz, Executive Director
Arts Wisconsin
www.artswisconsin.org
The Creative EconomyThe Creative Economy
andand
How Wisconsin’sHow Wisconsin’s
Downtowns BenefitDowntowns Benefit

2.  Founded in 1992, incorporated in 1994
 Mission: Wisconsin’s voice for the arts
 Vision: Everyone, everywhere in Wisconsin should have the opportunity to
participate in and benefit from the arts.
 Position: a catalyst at the intersection of the arts, culture, creativity and
innovation to build and sustain a powerful movement that strengthens,
connects and sustains economic vitality, education for the 21st
century
world and workforce, engaged residents, and healthy vibrant communities.
 Purpose: Community cultural development, advocacy, and service, to keep
Wisconsin growing and thriving artistically and creatively
 Members and supporters: artists, performers, for-profit and non-profit
corporations and businesses, economic development organizations, local
and state government - everyone who cares about Wisconsin’s future.
About Arts WisconsinAbout Arts Wisconsin

3. ““Creativity is not new and neitherCreativity is not new and neither
is economics, but what is new isis economics, but what is new is
the nature and extent of thethe nature and extent of the
relationship between them, andrelationship between them, and
how they combine to createhow they combine to create
extraordinary value and wealth.”extraordinary value and wealth.”
John Howkins,
The Creative Economy, 2001

4. ““One of the major impediments toOne of the major impediments to
a more creative environmenta more creative environment
is the notion that creativity is notis the notion that creativity is not
a serious enough activitya serious enough activity
for grown ups.”for grown ups.”
Rance Crain
AdAge.com

6. The economy, past:The economy, past:
Booming manufacturing
economy post WWII-2008
 Suburbanization
 Growth at all costs
 WalMart

7. The economy, now and future:The economy, now and future:
Small business/self-employed
Creativity, innovation, imagination
Entrepreneurship
Local, authentic and unique
The US economy reinvents itself
every sixty years. We are in a new
economic era.

8. Creative industries
Creative workforce
Creative communities, regions,
states, countries
…the intersection of the three is the
Creative Economy.
What is the Creative Economy?What is the Creative Economy?

9. A vibrant ecosystem in which artists, creative
entrepreneurs, creative for-profit and non-
profit businesses produce impact, benefits,
value, and power by providing goods, services
and entertainment that enhance the
economy, generate jobs, income, tax revenue,
and support and sustain a community where
people want to live, work, learn and play.

10. Hallmarks of the creative economyHallmarks of the creative economy
•Creativity is the source of economic
wealth and the quality most needed for
success.
•People are the key economic asset.
•Every person is creative in some way.
•Place has replaced the corporation as
the fundamental business building
block.

11. Creativity and innovation have always beenCreativity and innovation have always been
important, but because of technologicalimportant, but because of technological
advances, speed of communications, growthadvances, speed of communications, growth
of information, and the rapid changes of theof information, and the rapid changes of the
last decades, the need for creativity islast decades, the need for creativity is
fundamental to devising new products,fundamental to devising new products,
services, technologies, business models, andservices, technologies, business models, and
ways of earning a living.ways of earning a living.
Shira White, Researcher

12. What if imagination was reality andWhat if imagination was reality and
Scribbles became solutions andScribbles became solutions and
World class scientists could play likeWorld class scientists could play like
kids?kids?
Then you would have some of theThen you would have some of the
coolest products ever!coolest products ever!
General Electric’s Recruitment Web Site

13. Creative IndustriesCreative Industries
 Museums and Collections
o Museums
o Zoos/Botanical Gardens
o Historical Sites
o Planetariums
 Design and Publishing
o Architecture
o Design
o Publishing
o Advertising
 Visual Arts & Photography
o Crafts
o Visual Arts
o Photography
o Supplies and Services
• Performing Arts
o Music
o Theater
o Dance
o Opera
o Services and Facilities
o Performers
• Film, Radio and TV
o Motion Pictures
o Television
o Radio
• Arts Schools & Services
o Arts Councils
o School/Instruction
o Agents

14. 12,953 arts-related businesses in Wisconsin,
employing 49,526 people

26. Creative economy is now.
Creativity is essential to Wisconsin industries and
communities of all sizes.
Wisconsin’s creative economy assets are significant.
Creative economy development is happening in
Wisconsin’s downtowns and communities.
Wisconsin’s statewide creative economy “strategy” is
currently uncoordinated and investment is minimal.
Other states and countries are intentionally and
strategically pursuing creative economy development.
Arts and creativity in education are essential to growing
Wisconsin’s creative economy.
Summing upSumming up

28. Ralph Waldo Emerson
(1802-1882)
““A creative economyA creative economy
is the fuel of magnificence.”is the fuel of magnificence.”

29. Contact InformationContact Information
Anne Katz
Executive Director
Arts Wisconsin
PO Box 1054
Madison, WI 53701-1054
T (608) 255-8316
E akatz@artswisconsin.org
W www.artswisconsin.org