Darwin Analytics at #SMDaybe

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This document discusses marketing channels and how to determine which ones lead to conversions. It shows data on the impact and cost of different channels for one company, including Facebook, Twitter, website, LinkedIn, mail, and AdWords. It emphasizes testing different channels to see which ones are most effective for objectives like leads, sales, and engagement. The goal is to evolve marketing strategies by discovering what patterns in channel performance lead to conversions.

Empresariales Tecnología

1. SNELVERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

Which of my marketing leads to conversions?

Which channels lead
to conversions?
Which channel is most
effective for what objective?

PAID MEDIA
AdWords, Facebook Ads
OWNED MEDIA
Website, Mailchimp,
Clang, Campaignmonitor
EARNED MEDIA
SEO
BORROWED MEDIA
Facebook, Twitter,
Youtube, LinkedIn
CSV IMPORT
For more exotic channels.
WE SUPPORT ALL THE CHANNELS YOU NEED.

Jan 31, 2013
Feb 28, 2013
Youtube
Twitter
Organic
Mailchimp
Linkedin
Facebook
AdW ords
Effect
Which channel has the most impact?
LIKE MEENDORSE ME
PICK ME
KNOW ME

Facebook
€1 000
banners
€ 1000
twitter
€2 000
Website
€5 000
Linkedin
€ 500
mail
€2 500
adwords
€ 2 000

Jan 30, 2013
Feb 27, 2013
Youtube
Twitter
Organic
Mailchimp
Linkedin
Facebook
AdW ords
Cost
Which channel has the most

Which activities lead
to conversions?
Compared to last month,
have we made improvements?

Facebook
Twitter
Website
Discover evolution, discover patterns.
Facebook
Twitter
Website
Discover evolution, discover patterns.

PAYING BETA CUSTOMERS
PAYING BETA CUSTOMERSAYING BETA CUSTOMERS
PAYING BETA CUPAYING BETA CUSTOMERS
PAYING CUSTOMERS

anthony@darwinanalytics.com
founder & head Darwin Analytics
darwinanalytics.com

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Darwin Analytics at #SMDaybe

2. 1. SNELVERANDERENDE MARKT Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

8. Which of my marketing leads to conversions?

9. How do you get a conversion?

10. LIKE MEENDORSE ME PICK ME KNOW ME

11. Which channels lead to conversions? Which channel is most effective for what objective?

12. PAID MEDIA AdWords, Facebook Ads OWNED MEDIA Website, Mailchimp, Clang, Campaignmonitor EARNED MEDIA SEO BORROWED MEDIA Facebook, Twitter, Youtube, LinkedIn CSV IMPORT For more exotic channels. WE SUPPORT ALL THE CHANNELS YOU NEED.

13. Jan 31, 2013 Feb 28, 2013 Youtube Twitter Organic Mailchimp Linkedin Facebook AdW ords Effect Which channel has the most impact? LIKE MEENDORSE ME PICK ME KNOW ME

14. Facebook €1 000 banners € 1000 twitter €2 000 Website €5 000 Linkedin € 500 mail €2 500 adwords € 2 000

15. Jan 30, 2013 Feb 27, 2013 Youtube Twitter Organic Mailchimp Linkedin Facebook AdW ords Cost Which channel has the most

16. Which activities lead to conversions? Compared to last month, have we made improvements?

17. Facebook Twitter Website Discover evolution, discover patterns. Facebook Twitter Website Discover evolution, discover patterns.

18.

19. PAYING BETA CUSTOMERS PAYING BETA CUSTOMERSAYING BETA CUSTOMERS PAYING BETA CUPAYING BETA CUSTOMERS PAYING CUSTOMERS

20.

21.

22. anthony@darwinanalytics.com founder & head Darwin Analytics darwinanalytics.com

Darwin Analytics at #SMDaybe

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