This document discusses marketing channels and how to determine which ones lead to conversions. It shows data on the impact and cost of different channels for one company, including Facebook, Twitter, website, LinkedIn, mail, and AdWords. It emphasizes testing different channels to see which ones are most effective for objectives like leads, sales, and engagement. The goal is to evolve marketing strategies by discovering what patterns in channel performance lead to conversions.

2. 1. SNELVERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

8. Which of my marketing leads to conversions?

9. How do you get
a conversion?

10. LIKE MEENDORSE ME
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11. Which channels lead
to conversions?
Which channel is most
effective for what objective?

12. PAID MEDIA
AdWords, Facebook Ads
OWNED MEDIA
Website, Mailchimp,
Clang, Campaignmonitor
EARNED MEDIA
SEO
BORROWED MEDIA
Facebook, Twitter,
Youtube, LinkedIn
CSV IMPORT
For more exotic channels.
WE SUPPORT ALL THE CHANNELS YOU NEED.

13. Jan 31, 2013
Feb 28, 2013
Youtube
Twitter
Organic
Mailchimp
Linkedin
Facebook
AdW ords
Effect
Which channel has the most impact?
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14. Facebook
€1 000
banners
€ 1000
twitter
€2 000
Website
€5 000
Linkedin
€ 500
mail
€2 500
adwords
€ 2 000

15. Jan 30, 2013
Feb 27, 2013
Youtube
Twitter
Organic
Mailchimp
Linkedin
Facebook
AdW ords
Cost
Which channel has the most

16. Which activities lead
to conversions?
Compared to last month,
have we made improvements?

17. Facebook
Twitter
Website
Discover evolution, discover patterns.
Facebook
Twitter
Website
Discover evolution, discover patterns.

19. PAYING BETA CUSTOMERS
PAYING BETA CUSTOMERSAYING BETA CUSTOMERS
PAYING BETA CUPAYING BETA CUSTOMERS
PAYING CUSTOMERS

22. anthony@darwinanalytics.com
founder & head Darwin Analytics
darwinanalytics.com