Pinterest For Property Managers
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Charity Zierten (Socially Engaged Marketing), industry expert, shares how everything "visual" is the newest trend and how your property management business can maximize Pinterest - the hottest social media platform. Pinterest has 20 million active users and is the 4th largest driver of referral traffic worldwide (beating Yahoo, Bing and Twitter!). This free webinar was co-hosted by AppFolio and GraceHill.
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Pinterest For Property Managers
- 1. Pinterest for Property Managers
- 2. AppFolio Web-Based Property Management Software Complete Solution Includes: • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
- 3. Grace Hill • Leading Education Provider • Apartment-Industry Specific Training • Vision Learning Management System (LMS) • www.gracehilllearning.co m ©2012 AppFolio, Inc. All Rights Reserved.
- 4. Pinterest for Property Managers ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 5. What is your level of Pinterest Experience? POLL • New kid on the block • I’ve been around the block but I’m no professional • I own this block Baby! ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 7. How many pins come from your website? POLL • I have no idea! How do I figure that out? • Some of the photos on our website have been shared on Pinterest. • Many of our photos have been shared on Pinterest and we have a “Pin” button ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 9. • Be professional • Be relevant • Focus on great products, fun communities and inspiring ideas ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 10. Repin Other Users, Comment & Like
- 11. Google LOVES Pinterest! Optimize Your Pins, Boards, and Profiles! Using a call-to-action within the pin description increases engagement 80%.
- 12. Email Integration + ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 13. Mobile Integration ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 14. Social Network Integration ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 16. 1. Entertain Your Followers! ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 17. 2. Use Text Within the Pin! ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 18. 3. Calls-to-Action increase engagement 80%! ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 19. 4. Get 4x’s the Repins with Tall Images
- 20. 5. Optimize Pinterest Descriptions! • Include a link in every pin! • Use keywords and hashtags in descriptions • 200 Characters = winning pin! ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 21. 6. Create a Branded Experience • Pixlr.com • Gimp.org ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 22. 7. Can you keep a secret? • Collaborate with your team on an upcoming event or promotion • Save fun content in an easy-to-use safe location • Collect ideas for future events and promotions ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 23. When to Pin: ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 24. What Do You Pin on Pinterest? POLL (mulitple choice) • I don’t use Pinterest • Pictures and videos about home • Arts and crafts • Style and fashion • Food • Inspiration and education • Holiday and seasonal • Humor and fun • Products I like and buy • Travel • Kids ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 25. 16 Themes For Your Community Tutorial pins have a 42% higher CTR ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 26. 1. Introduce Your Team ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 27. 2. Share Company Values ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 28. 3. Create Community Bulletin Board ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 29. 4. Collaborate with Residents & Prospects ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 30. 5. Neighborhood & City Information ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 31. 6. Resident & Team Events ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 32. 7. Sweepstakes & Promotions Pin and Win! Ideas: • Take and pin a photo of our community and tag it with #________. • Repin this gift basket photo to enter to win it on Pinterest. • Pin your Pet Photos taken at our community and tag them with #___. ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 33. 8. Beauty & Fashion Tips ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 34. 9. Shopping & Savings Ideas ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 35. 10. Dining & Dinner Recipes ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 36. 11. Local Businesses In the Area ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 37. 12. Videos! Testimonials, Tours & How-To’s ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 38. 13. Packing & Moving Tips ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 39. 14. Health & Happiness ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 40. 15. Going Green ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 41. 16. Appeal to Pet-lovers ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 42. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 43. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 44. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 45. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 46. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 47. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 48. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 49. Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
- 50. Pinterest for Property Managers www.SociallyEngagedMarketing.com ©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Notas del editor
- Kara – and then intro Lisa!