Más contenido relacionado Similar a Pinterest For Property Managers (20) Pinterest For Property Managers2. AppFolio
Web-Based Property Management Software
Complete Solution Includes:
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Marketing
• Website
• Payment processing
• Online applications
• Resident Screening
So You Run A More Successful Business
3. Grace Hill
• Leading Education
Provider
• Apartment-Industry
Specific Training
• Vision Learning
Management System
(LMS)
• www.gracehilllearning.co
m
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4. Pinterest for Property Managers
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©2013 Socially Engaged Marketing® All Rights Reserved.
5. What is your level of Pinterest Experience?
POLL
• New kid on the block
• I’ve been around the block
but I’m no professional
• I own this block Baby!
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©2013 Socially Engaged Marketing® All Rights Reserved.
7. How many pins come from your website?
POLL
• I have no idea! How do I figure that out?
• Some of the photos on our website have been
shared on Pinterest.
• Many of our photos have been shared on Pinterest
and we have a “Pin” button
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©2013 Socially Engaged Marketing® All Rights Reserved.
9. • Be professional
• Be relevant
• Focus on great products, fun
communities and inspiring ideas
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12. Email Integration
+
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13. Mobile Integration
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16. 1. Entertain Your Followers!
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17. 2. Use Text Within the Pin!
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18. 3. Calls-to-Action increase engagement 80%!
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20. 5. Optimize Pinterest Descriptions!
• Include a link in every pin!
• Use keywords and hashtags in descriptions
• 200 Characters = winning pin!
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©2013 Socially Engaged Marketing® All Rights Reserved.
21. 6. Create a Branded Experience
• Pixlr.com
• Gimp.org
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22. 7. Can you keep a secret?
• Collaborate with your team
on an upcoming event or
promotion
• Save fun content in an
easy-to-use safe location
• Collect ideas for future
events and promotions
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©2013 Socially Engaged Marketing® All Rights Reserved.
23. When to Pin:
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24. What Do You Pin on Pinterest?
POLL (mulitple choice)
• I don’t use Pinterest
• Pictures and videos about home
• Arts and crafts
• Style and fashion
• Food
• Inspiration and education
• Holiday and seasonal
• Humor and fun
• Products I like and buy
• Travel
• Kids
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25. 16 Themes For Your Community
Tutorial
pins have
a 42%
higher
CTR
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26. 1. Introduce Your Team
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27. 2. Share Company Values
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28. 3. Create Community Bulletin Board
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29. 4. Collaborate with Residents & Prospects
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30. 5. Neighborhood & City Information
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31. 6. Resident & Team Events
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32. 7. Sweepstakes & Promotions
Pin and Win! Ideas:
• Take and pin a photo of
our community and tag it
with #________.
• Repin this gift basket
photo to enter to win it on
Pinterest.
• Pin your Pet Photos
taken at our community
and tag them with #___.
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33. 8. Beauty & Fashion Tips
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34. 9. Shopping & Savings Ideas
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35. 10. Dining & Dinner Recipes
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36. 11. Local Businesses In the Area
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37. 12. Videos! Testimonials, Tours & How-To’s
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38. 13. Packing & Moving Tips
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39. 14. Health & Happiness
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40. 15. Going Green
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41. 16. Appeal to Pet-lovers
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42. Resources for Pinterest
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43. Resources for Pinterest
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44. Resources for Pinterest
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45. Resources for Pinterest
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46. Resources for Pinterest
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47. Resources for Pinterest
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48. Resources for Pinterest
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49. Resources for Pinterest
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50. Pinterest for Property Managers
www.SociallyEngagedMarketing.com
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Notas del editor Kara – and then intro Lisa!