To fill your quiet times you don’t do it by finding new customers, but to get your existing customers to buy from you more frequently. We explain how to get the most out of your existing customers.

2. What we’ll cover
• Common problems that we aim to solve
• What is AppyOffer?
• Why would you use it?
• Who is this for?
• How does it work?
• FAQ
• Features Summary
• Next Steps

3. Common Problems

4. What is AppyOffer?
• AppyOffer is software as a service application that allows you to reach
your audience when you need it, so you can transform quiet times
into profitable times.
• To fill the slack times in your day you don’t need to find new
customers. You need to get existing customers to buy from you more
often.
1.The probability of selling to an existing customer is 60 – 70%. The
probability of selling to a new prospect is 5-20% - Marketing
Metrics
2.A 2% increase in customer retention has the same effect as
decreasing costs by 10%
• You do this by sending timely, targeted offers and rewards to your
existing customers

5. Why use AppyOffer?
• To increase appointments, bookings and sales when times are quiet
• To build loyalty with your existing customer base
• To ensure your business remains operational
• To acquire new customers

6. Who is this for?
• Any business where regular & repeat custom is possible (Not one off
purchases):
– Restaurants
– Pubs & Bars
– Coffee Shops & Cafes
– Retailers
– Hotels
– Hair Dressers & Beauty Salons
– Online retailers
– Chiropodists, Chiropractors, Osteopaths
– And more!
• It doesn’t matter how big or small your business is.

7. How does this work?
Once your customers have downloaded AppyOffer and
subscribed to your business..

8. How do I get my customers to download
AppyOffer?
• AppyOffer has built in tools that can add your existing database to subscribe to
receive your offers.
• There are however lots of ways to get your existing database to receive your offers
via AppyOffer
– Email Marketing
– Social Media Marketing
– Add links for your signature
– On Business cards
– In store materials (Posters, menus, coasters etc)
– On your t-shirts
– Word of mouth
• The above are just some examples. We have plenty of features in the development
pipeline that will make this process seamless too.

12. An irresistible offer goes along way
• Relevant offers will convert higher
• Scarcity
– Principal of supply and demand, when supply is limited demand goes up
– Scarcity has a psychological influence on us, making us want something even
more if there isn’t enough to go around and thus a sense of urgency
– This could include a mixture of limited and quantity based offers
• Timing
– Think about when would be a good time to send out an offer. Do you know
when it is likely to be quiet in advance? When is your customer the most
receptive?
• How do I know what an irresistible offer is?
– Put your customers hat on, what would WOW you? / Make you come in.
– Ask them what an amazing offer looks like to them, what would make them
come back
These are the core components of the AppyOffer platform

13. FAQ
• I don’t have a database.
– Providing you already have existing customers or a steady footfall, we’ll teach you
how to get them to download AppyOffer.
• I don’t use offers or discounts.
– If you are getting quiet periods regularly with your business, you need to find
another way to do something about it. Offers are a great way to do this. Providing
it is structured correctly you won’t lose money.
• I already use other SMS, Social Media & other methods.
– Are you getting the desired results from these methods or is it a blanket push and
hope for the best? AppyOffer sends out offers to a targeted, engaged audience
who have opt-in to receive your offers, there is no waste.
• Lets be real – this will take time.
– Like with all marketing there isn’t a quick fix.
– We are only interested in working with businesses who are committed to growing
their business, which is why we are committed to supporting them every step of
the way.

14. Feature Summary

15. Next Steps
• What does it cost?
– We are tailor our prices to each business to ensure it is affordable for
you.
– Payment plans available to suit all.
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AppyOffer.com/FreeTrial