MARTIN LINDSTROM is a 2009 recipient of TIME Magazine’s “World's 100 Most Influential People” and author of Buyology - Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal bestseller. Lindstrom is the CEO and Chairman of LINDSTROM Company and Chairman of BUYOLOGY INC. (New York and Tokyo) as well as BRAND sense Agency (London). Lindstrom is a trusted advisor for top executives in numerous Fortune 100 companies including McDonald’s Corporation, Nestlé, PepsiCo, American Express, Yellow Pages, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Unilever, Nokia and GlaxoSmithKline, amongst others. Lindstrom has been featured and continues to feature in the Wall Street Journal, Newsweek, TIME magazine, The Economist, New York Times, BusinessWeek, The Washington Post, USAToday, Fast Company, Forbes, The Economist, Harvard Business Review, Chicago Tribune, The Independent, The London Times, The Guardian, New York Post, Vogue, People Magazine and has also frequently appears on NBC's TODAY show, ABC News, CNN Money, CBS, Bloomberg, FOX & Friends, Discovery Channel and BBC1 and BBC2.