This webinar will discuss how simplicity, affordability, and sustainability can be key drivers for packaging in the new decade. It will show how consumers crave simple packaging, explain why affordable options are important for shoppers and manufacturers, and demonstrate how sustainability will continue to influence packaging choices. The document provides background on current consumer and economic trends, including a movement toward healthier, more responsible living. It argues that brands seeking success must embrace three principles: simplicity, affordability, and sustainability.

37. Now health issues, economic crisis and environmental threat are a reality Confidential | Product Ventures | 01.28.10

38. People abused the privilege of convenience and we became a disposable society Confidential | Product Ventures | 01.28.10