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1. Recording begins
Ari: Today we are talking with Andrew Cohen of Brainscape. Welcome, Andrew
Andrew: Hi, how you doing Ari?
Ari: Thanks for taking the time; first of all just tell everybody what Brainscape is.
Andrew: Brainscape is a mobile education platform that helps you learn things faster based on
cognitive science. At the core of the system is the fact that spacing the repetition of various
items is the single most important factor in how well you're going to remember something.
As you study items in Brainscape, whether it’s national capitals or Spanish verb conjugation
or Supreme Court cases or medical diagrams, Brainscape is sure to repeat the concepts in a
pattern that makes sense to your brain based on your own competence, really.
Ari: So, we’re talking about accelerating learning which is always something that is appealing to
the audience. If you're improving your performance and you're making more space in your
brain, ideally, you want to be able to do something with it. So, accelerated learning has a
huge [1:10] and languages are kind of where I think people go to first. I do personally use
Brainscape to improve my French and start from scratch in learning Spanish. I've actually
used it now for US capitals and some South American capitals. It’s basically kind of a flash
card system on steroids but one of the questions that I have is the uniqueness obviously,
which if people haven’t seen the app you will explain this, is that you self-rate how well you
understand the information, right?
Andrew: That’s right.
Ari: So, why is that important?
Andrew: For a couple of reasons. Number one if you wanted to have a system that grades you and
tells you whether each concept is right or wrong, that involves either multiple choice where
it’s just recognition. That’s been proven to be a far less effective learning strategy than
active recall which is you actively remembering the answer without seeing it on a list of
multiple choices. The other alternative would be just type input. So, you would type the
national capital or whatever it is that you're trying to learn. That might work for certain one
word answers or vocabulary but it wouldn’t work for something like explain the causes of
World War 1. So, if by asking you to think about the answer and if you can reveal it, you're
being honest with yourself. You're actively recalling the information which is in the deeper
layer than just recognition. Then, by grading your own confidence you're evaluating that
sense of knowledge at a deeper level by asking yourself, do I truly know this well enough to
remember the next time I'm asked? That double layer of self-assessment helps deepen
that initial memory before you even take it into account the system of repetition.
Ari: The great thing about that, obviously, we’re differentiating between memorization and
actually understanding. Memorization works in lots of situations but if you don’t understand
the greater concept you don’t really engrain that then it’s don’t going to be nearly as useful to

2. you for daily activities or even future business or personal aspirations. Where is this
content coming from? Are you guys creating all of this or how does it work?
Andrew: Brainscape offers both a content [3:45] platform if you want to create your own flash cards.
Let’s say you're in biology class and even invite your friends or if you're a teacher, your
students to collaboratively create all that content. Once you're in the playpen and you're
creating and sharing you notice that we have a marketplace of great, premium content that’s
created by experts around the world. In a pure form, Brainscape is flash cards – as you
mentioned – that yourself or your or your friends or that experts create. We do want to
make sure it’s still integrated into a more holistic learning experience. We obviously realize
that flashcards can never be the sole way you learn anything. If it’s a language you need to
be having real conversation with people obviously or reading for comprehension. If you're
learning things for medical school you need to be doing hands on activities with cadavers or
patients and case studies just to truly wrap your head around it. There’s a knowledge
component to every subject. By optimizing that, Brainscape helps get the memorization
pieces out of the classroom and really fulfill our time that we have with other people and our
educators to be truly more valuable and project based like the learner.
Ari: So, one of the questions that I have actually going through this all was since it’s space
repetition which is really this idea that there's certain intervals where if you repeat
information it’s going to get engrained better. When I rate myself when I'm going through
the different lessons, I feel like I tend to do it very quickly. Like I can do something, click it –
say it’s a three – and move on. Does that affect the spacing or how well you get it even if
you race through it a little bit even if you really feel like you're understanding it?
Andrew: That’s a great question; I think it ties into the broader question of are there other inputs that
we can use to determine how soon the user needs to review the pieces of information again
other than just the user’s competence? The first part of that answer is that we’re actually
remarkably good at assessing our own competence, even when we’re quick about it.
There’s lots of studies that show that, that were pretty accurate in knowing how well we are
at remembering something for a while. Even in cases where we’re not or in cases where
we’re just reading quickly and may not be perfect. There's other factors that come into play
of how quickly you're going to rate. Maybe some people or the same person over time, if
they know it really well they’ll, man, I know that! Or of course I don’t know that, and I’ll give
you the one and make it very quickly. Whereas, some people just second guess
themselves if they didn’t get the piece of information [6:42]. If you're using that route with
consistency to gauge how well the user really knows it isn’t really the perfect complementary
measure; seeing how long it took them to answer the question. With that said, we can use
other metrics based on the crowd. The more data we have about certain subjects or certain
items in a subject, the more we’ll be able to objectively determine is this a statistically difficult
concept because lots of users say wait until the one first time they see it or is it statistically an
easy concept where people generally tend to upgrade their confidence quickly? We can
use that crowd determined ease of information as another really important metric in the
optimization of your overall study patterns.
Ari: I see. How complex of information will this work for? Obviously with flash cards, like you
said, it’s not just one or two word answers like, what's the cause of World War 1 but this’ll
work for audio stuff and visual stuff, too, right?

3. Andrew: You can have flashcards that are a diagram like a medical diagram or a map on the front and
you identify it. Or, image recognition, language, politician. We have music theory content
that have interval training activities and chord recognition activities specifically, do you know
what chord this is?, with the answer on the other side identifying it and then, how well did I
know that? There's other types of media. Even if you think complex concepts that could
be in a science or history class can in fact be flashcardalized. I think the sometimes
backlash you get for memorization or for general practice and education is really better
placed something about it. People are against memorizing trivial knowledge for the sake of
knowledge, and I totally agree with that. Nobody should be making flashcards to memorize
a date; that was a proverbial example that [9:01] teachers use. We shouldn’t be teaching
kids to memorize dates on flashcards. But you can take a concept, like the example I
mentioned earlier what were the causes of World War 1? The answer could be three
bullets on the backside or the answer to some complex question could be a single main
answer with two supplementary paragraphs and very small text underneath. So, it’s really
the art of taking complex subjects and breaking them into their component parts so that you
can then review test complexity in flashcards that are just right side of the morsel as they're
willing to do.
Ari: The possibilities actually are I think very, very exciting. There's that subject that you always
wanted to learn but just didn’t have the time or didn’t really know a method. This universally
seems to work really, really well. After I tried it, I recommended it to several other people
and everybody had a really positive experience whether it was brushing up on a subject that
they were already familiar with or starting something completely new to them. Again, the
possibilities for brain expansion are amazing. Andrew, the last question I always like to ask
people on the podcast is what are your personal, top three productivity tips that just help you
be more awesome?
Andrew: I was afraid you'd ask me that and having to make recommendations to Ari Meisel who’s
written a book on that stuff is a challenge. But, I might recycle some of the stuff that you’ve
[10:43] to have. The first one was just a couple of years ago really transformed my
productivity was committing to stay in box zero or at least in box five on a consistent basis at
the end of every day, if possible. That involves taking the OHIO method, Only Handle it
Once, whether it’s responding right away, archiving or deleting junk just get it out of my inbox
or put it on a task list. That’s number one. Number two is recommit to learning keyboard
shortcuts. Even Gmail has, and I'm sure a lot of people don’t know and you can enable
them. Giving yourself 10 to 15 minutes per software program you use whether it’s Excel,
whether it’s in a browser, whether it’s your Mac or Windows navigation system; take 10
minutes for each of them to just drill yourself on those keyboard shortcuts. There are many
more that you probably could be using that you don’t realize. We did, at Brainscape, a
keyboard shortcut awareness week about 2 years ago and calculated the amount of time
that we lose, even if it’s just one minute or one second per minute of lost productivity by not
using keyboard shortcuts. We’re losing 8 years or 8 days of productivity per year of every
one minute of lost work; that’s a lot….
Ari: Is there a keyboard shortcut module on Brainscape?
Andrew: There actually is. If you go Brainscape’s market under technology and then look at
keyboard shortcuts, you can get the whole package or you can get even individual ones for
the different subjects. I don’t if just flashcards alone is the best way to memorize keyboard

4. shortcuts but it’s a great way to drain your downtime on the subway or whatever, drill
yourself, get them into your head, and then implement them next time you're at a depth.
The third one… So, staying in box zero, learn keyboard shortcuts, and then the third one is
borrowed from Keith Ferrazzi’s phrase, never eat alone. Every day try to make a point of
proactively reaching out to someone who is awesome and you'd like to meet. Sometimes
that’s hard. Sometimes that takes some leg work and some hustle but reach out to the
person, have a reason why you want to talk to them: to pick their brain about something or
possible offer something for them. The strength of your network is directly proportional to
your value whether it’s as an entrepreneur or marketer or even a teacher or anything. The
more people you know, the more serendipity, awesome things will happen for you as a result
with less and less need on your part.
Ari: Andrew, those are actually really, really great ones. In box zero is one that comes up a lot
and I'm glad to hear because it always re-enforces the point but nobody has ever mentioned
keyboard shortcuts which is directly relatable to be able to save time and you get
quantification for that; so, I love that one. No one’s ever mentioned that idea of reaching out
to somebody awesome every day and I think that is a really, really important point. First of
all, you can’t have a hope if you don’t even try. If you're surrounding yourself with people
who are doing cool things or doing better things than you think you are, you have a really
good chance of having some of that rub off on you. I think those are really, really great
suggestions and they're very actionable to people listening to the podcast. Anyway, with
that, Andrew, tell everybody where they can find out more.
Andrew: I definitely will.
Ari: No, give us the URL where they can find out more about Brainscape.
Andrew: I'm sorry; you cut out for a second. Brainscape is at brainscape.com or you can simply
follow us on Twitter @brainscape to keep abreast of what we’re doing and just our thoughts
on the education technology and cognitive science revolution in general. Of course,
download our app on iTunes, it is free; Brainscape.
Ari: Great. Well, Andrew thank you so much. Thank you for helping people revolutionize the
way that they learn things and I hope to keep learning.
Andrew: Thank you, Ari, and we’re glad that you're using Brainscape. Thanks again.
Recording ends