Sun Microsystems:Case Studyv1

Sun Microsystems: Case Study Case Study Project Name: Sunny R Das Course: ITEC 610 Section: 9045

Introduction- Industry & Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Early UNIX Pioneers (Software + Hardware) New Market/ Followers 1960s 1970 1980 1990 2000 Timeframe IBM OS390-AIX Hardware & Software Solution SUN SPRAC-Solaris Hardware & Software Year:1986 Year:1960 HP 9000-UXver.11 Hardware & Software Year:1997 Red Hat Enterprise Linux ES Year:2003 SUSE Enterprise Linux by Novell Year:2000

Marketplace Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intel Chip (32bit) AMD Chip (32-64bit) RISC (64bit) Itanium (64 bit) Microprocessor Legend Market Leaders (64 Bit Market) Sun Microsystems SPARC IBM PSeries HP UX Challengers (64 Bit Market) Dell Servers HP DL Series Sun Fire X Séries Server HP Integrity Challengers (32 Bit Market) Market Visionaries Complete Hardware & Software Solutions Sun Microsystems SPARC IBM PSeries Sun Fire X Séries Server Bull Novascale HP DL Series Dell Servers Egenera Blade Sun Fire X Séries Server

Sun Microsystems – Organization Background & Software ,[object Object],[object Object],[object Object],[object Object],Sun (JAVA Based) Software Product Java framework has contributed to the creation of the new product market “application server industry”….. Oracle Application Server Java is utilized by third party products due to its portability… Java Third Party Software Product

Sun Desktop Market- Competition against PC Market Sun Ultra 40 M2 Workstation Two AMD Opteron processor (2000 Series) Sun Ultra 20 Workstation One AMD Opteron processor (1200 Series) Sun Ultra 24 Workstation Intel® Core2 Duo /Quad Processors Sun Ultra 25 workstation 1.34-GHz UltraSPARC IIIi proccessor Sun Ultra 45 workstation Up to two 1.6-GHz UltraSPARC IIIi processors each with 1 MB of Level 2 cache ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUN Desktop Competition SUN/LINUX vs. Windows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sun Microsystems –Enterprise Server Products ,[object Object],[object Object],[object Object],[object Object],Hypervisor Virtualization ,[object Object],[object Object],[object Object],[object Object],Entry Level Servers - Sun SPARC Entreprise T5220 &T5120 Server - Sun SPARC Entreprise T2000 &T1000 Server High-End Servers - Sun Fire E25K &E20K Server - Sun SPARC Enterprise M9000 & M8000 Server Hardware Product Line Dynamic System Domains Solaris Web Server Solaris App Server Solaris Database Server Solaris Resource Manager Solaris Containers (Zones + SRM) Logical Domains Solaris Zones Solaris Web Server Solaris App Server Solaris Database Server

Software Revenue: “Can Sun make any money from JAVA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revenue Time

Acceptance of Java (Web-based programming language) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sun vs. Linux ,[object Object],[object Object],[object Object],SUSE Enterprise Linux by Novell Red Hat Enterprise Linux ES Windows, other Linux distributions Intel/AMD Midrange Server Intel/AMD Entry level Server Intel/AMD Desktop Intel/AMD High End Server

Sun Microsystems – Microprocessor Market Share INCREASE ,[object Object],[object Object],[object Object],[object Object],Sun grew its server revenue in the second quarter to $1.59 billion, up 15.5% from $1.37 billion in the second quarter of 2005, says a new IDC report on the server market. That second quarter revenue was enough to push Sun past Dell, which had a revenue of $1.27 billion in the quarter, down 1.3% from $1.29 billion in the second quarter of 2005. IDC Report : http://www.informationweek.com/news/hardware/desktop/showArticle.jhtml;jsessionid=R4RD0VIUMNIQWQSNDLOSKHSCJUNN2JVN?articleID=192203418&_requestid=612796 Market Share Gains (X86) Based on Sun Market Share report, Sun has seen 1.7 % increase in market from its competitors (x86 Market sharer) ,[object Object],Market Share Gains (UNIX-RISC) Sun ULTRASPRAC IV+ market leader CNET Report : http://www.news.com/Sun-recoups-server-market-share/2100-1010_3-6108453.html

SUN JAVA Survival: New Vertical Markets Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linux /Java PDA Linux /Java Cell Phone Linux /Java MP3/Cell/PDA J2ME Technologies Code editor for mobile (CodeEditor) eDAQ - High precision, low-power data acquisition board for SunSPOTs AutoSPOTs -Remote-controlling a Sun SPOT controlled autobot JAVA TECHNOLOGY IS EVERYWHERE SURPASSES 1.5 BILLION DEVICES WORLDWIDE http://www.sun.com/smi/Press/sunflash/2004-02/sunflash.20040219.1.xml iPlanet Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Java has been integrated into these products - Increase the implementation and use of JAVA Sun prepares iPlanet Application Server for Linux http://www.itworld.com/AppDev/1631/020129iplanetlinux/ SUN Success Java Card Technology -"smart card is a credit card sized plastic card with an integrated circuit " K Virtual Machine- "extremely lean runtime cell phones, two-way pagers, and personal digital assistants (PDAs)." Other Wireless Technologies Linux grabs 30% of China's fast growing smartphone market http://www.linuxdevices.com/news/NS9419753617.htm Java Enabled Wireless

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sun Microsystems:Case Studyv1

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