Fast Design Process 1. Discovery 1.1. Business Goals 1.2. Users Needs 1.3. Competitive Analysis 1.4. Prioritizations 2. Personas 2.1. Empathy Map 3. Scenarios 3.1. Storytelling 3.2. Storyboarding 3.3. Features 4. Sketches

1. Quick Research & Sketching

2. Kostiantyn Hladkov
UX Designer at SoftServe

3. Full Design Process
SERVICES
Discovery Prototyping Usability Assessment Product Design Implementation
Stakeholder interview
Storyboarding
Scenarios
User interviews
Personas development
Mood board
Customer journey map
Competitive research
Features prioritization
Ideation
Paper sketches
Screen mapping
Layout patterns
Wireframing
Rough prototyping
Clickable prototyping
Interactive prototyping
UI Assessment
Design review
Heuristic evaluation
Visual concept design
Visual design
Graphic refresh
Icon design
Logo design
UI Kit
UI Framework
Development
resources preparation
HTML Templates
UI Guidelines
Analytics setup
PLATFORMS
AutomotiveSmart TVWeb/DesktopResponsive WebNative MobileWearables

4. Fast Design Process
Discovery Personas Scenarios Sketches
1 2 3 4

5. Fast Design Process
Discovery Personas Scenarios Sketches
1 2 3 4
Business Goals
Users Needs
Competitive Analysis
Prioritizations
Empathy Map Storytelling
Storyboarding
Features
Sketching
Prototyping

6. Mission
Goals
Features
Abilities
Users
Discovery
1 2 3 4
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations

7. Discovery
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
1 2 3 4

8. Discovery
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
1 2 3 4

9. Discovery
1 2 3 4
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations Pleasurable
Usable
Reliable
Functional

10. Discovery
1 2 3 4
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations

11. Discovery
1 2 3 4
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations

12. Discovery
1 2 3 4
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations

13. Discovery
1. Business Goals
2. Users Needs
3. Competitive Analysis
4. Prioritizations
Strengths Weaknesses
Opportunities Treaths
Features frequency importance

14. Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Features

15. Who?
Want
Pain
Think & Feel Say & Do
Where and When?
Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
1 2 3 4

16. Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Features
1 2 3 4
Scenario
1.
2.
3.
4.

17. Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
1 2 3 4

18. Sketch
Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
1 2 3 4
Scenario

19. Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
1 2 3 4
ScenarioSketch Requirements
- Ability to enter text
- Ability to track appoitments
- Ability to select items
- Ability to send message
- Ability to chating
- Ability to ...

20. Who?
Want
Pain
Think & Feel Say & Do
Where and When?
Personas & Scenarios
1. Empathy Map
2. Storytelling
3. Storyboarding
4. Requirements
ScenarioSketch Requirements
- Ability to ...
- Ability to ...
- Ability to ...

21. Sketches

22. Sketches

23. Sketches

24. Sketches

25. Sketches

26. Thanks =)
Kostiantyn.Hladkov@gmail.com