New Product Development

OVERCOMING CUSTOMER INDIFFERENCE TOWARDS SOLAR LANTERN New Product Development:

TEAM: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

ABSTRACT ,[object Object],[object Object]

Project Objective ,[object Object],[object Object],[object Object]

New Product Development-customized ,[object Object]

Lighting in Developing countries ,[object Object],[object Object],[object Object],[object Object]

FINDINGS: FUEL-BASED LIGHTING ,[object Object],[object Object],[object Object]

Greenhouse Gas Emissions ,[object Object],[object Object],[object Object],[object Object]

Solar lantern ,[object Object]

Phase One: Market Research ,[object Object],[object Object],[object Object],[object Object]

Estimated monthly levelized cost of lighting per family = Rs. 425 per month. ,[object Object],[object Object],[object Object],[object Object],[object Object],Lantern Type Lantern cost(Rs) Lantern life (yr) Rate of fuel consumption Monthly levelised cost (Rs/month) Hurricane 100 1 12 70 Chimney 100 0.5 80 377 Petromax 400 1 62 338

Research objectives: ,[object Object],[object Object],[object Object]

Attribute selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],parameters rating rank Cost of the lantern 4.5 1 Life time of the product 4.3 2 Illumination space 4.3 2 working hours 4.2 3 Energy and cost savings 4.2 3 Electrical efficiency 4.0 4 Maintenance 3.9 5 Pay back period. 3.8 6 service 3.8 6 Weight 3.7 7 Subsidy from the government. 3.7 7 storage capacity of the battery 3.7 7 portability 3.7 7 Availability of spares 3.7 7 safety 3.7 7 warranty 3.6 8 Ease of use 3.6 8 Reliability of the product (sun/cloudy days) 3.4 9 Space occupied 3.3 10

Research methodology ,[object Object]

Sample size TOTAL 100 USERS 20 NON USERS 80 WORKING PEOPLE 20 SELF EMPLOYED 30 RURAL 30

Data gathering, tabulation & processing

Phase 3: Conjoint Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Designing stimuli ,[object Object],[object Object],[object Object],[object Object],[object Object]

Data collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Conjoint Questionnaire

Analysis, evaluation and decision making

[object Object],[object Object],Analysis, evaluation and decision making Products Price Working hours Illumination Charging hours Warranty Total Utility Value Product 1 Rs.2500 5 hours 250 lumens 8 hours 5 years 4.642 Product 2 Rs.3500 5 hours 450 lumens 8 hours 6 years 5.100 Product 3 Rs.3500 5 hours 450 lumens 5 hours 5 years 4.287 Product 4 Rs.2500 5 hours 250 lumens 8 hours 6 years 4.710 Product 5 Rs.3500 2 hours 450 lumens 5 hours 6 years 4.224 Product 6 Rs.2500 2 hours 250 lumens 5 hours 5 years 3.766 Product 7 Rs.2500 2 hours 450 lumens 8 hours 5 years 4.434 Product 8 Rs.2500 5 hours 250 lumens 5 hours 6 years 3.965

Inference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Idea generation- using WLEDS ,[object Object],[object Object]

Idea generation- Using Reflectors ,[object Object],[object Object],[object Object]

Idea Generation- Hybriding ,[object Object],[object Object],[object Object],[object Object]

Idea generation: using Emerging technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Product Development

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