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Ash Shepherd | NPower Northwest Online Tool Utilization
Agenda ,[object Object]
6:00 - Presentation
6:30 - 7:15 Group Discussion
7:15-7:30 Networking,[object Object]
Photo Editing
Video Editing
Collaboration
You Didn’t Know You Needed
Social Media,[object Object]
Bulk Email Get it there in style
Outlook vs. Bulk Email Solution ,[object Object]
Potentially get “Blacklisted”
Junk folder anyone
No metrics
Your personal email gets all the repliesWhy you should not use your local email client for bulk emailing
Popular Tools Many more worth checking out…
Decision Points ,[object Object]
Integration
Metrics,[object Object]
Why You Should Care ,[object Object]
Easy to share across geographic boundaries
Open access to who and how images added,[object Object]
Popular Tools
Decision Points ,[object Object]
Cost
File Formats
Access/Sharability,[object Object]
Why You Should Care ,[object Object]
Easily share finished products
Shared work/storage location for collaboration,[object Object]
Decision Points ,[object Object]
Feature Sets
Size Restrictions
File Formats,[object Object]
Why You Should Care ,[object Object]
Version Control
Group Accountability
Calendars/Task List/Etc.,[object Object]
Decision Points ,[object Object]
Data ownership
Feature set focus (agile vs. social)
Will group actually use it,[object Object]
Frontline SMS ,[object Object]
Anywhere a mobile signal (no internet required)
Open Source
Stores all info,[object Object]
Direct to bank account
Competitive rates,[object Object]
Sharable widget
Real-Time Update
Public Listing,[object Object]
Email, Facebook & Twitter share
Dead Simple,[object Object]
Online scheduling tools
Add & product supported,[object Object]
Listening Dashboard Relevant Topics Brand Mentions Fans and Supporters Real-Time
Management Dashboard Multiple Platforms Monitor key terms Overlap with Mobile Schedule Posts Analytics
Enterprise Solutions
Enterprise | Thrive by SmallAct
Enterprise | Thrive by SmallAct Advanced Features
Emerging Tools/Platforms
Group Discussion  Taking the conversation forward
Unconference Style ,[object Object]
Expand on topics covered
New topics: video editing, event registration, etc.
Find your spots and discuss
Touch base as large group quickly near end,[object Object]
Help Us Achieve Our Mission Feel free to use me as a resource if you have questions in the future Overall Questions??? Ash Shepherd | Project Strategist| ashs@npowernw.org
Metrics Basics | Facebook Page
Metrics Basics | Twitter
Metrics | Advanced It all depends on your specific goals
Nonprofit Communication Trends Describes 2011 Marketing/Communication Plan Source:  http://nonprofitmarketingguide.com/2011trends
Layers of Strategy

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Online Tool Utilization for Nonprofits