Presentation given at a PDXTech4Good monthly meetup looking at a range of online tools nonprofits and other do-gooders should be aware of.

1. Ash Shepherd | NPower Northwest Online Tool Utilization

3. 6:00 - Presentation

4. 6:30 - 7:15 Group Discussion

6. Photo Editing

7. Video Editing

8. Collaboration

9. You Didn’t Know You Needed

11. Bulk Email Get it there in style

13. Potentially get “Blacklisted”

14. Junk folder anyone

15. No metrics

16. Your personal email gets all the repliesWhy you should not use your local email client for bulk emailing

17. Popular Tools Many more worth checking out…

19. Integration

22. Easy to share across geographic boundaries

24. Popular Tools

26. Cost

27. File Formats

30. Easily share finished products

33. Feature Sets

34. Size Restrictions

37. Version Control

38. Group Accountability

41. Data ownership

42. Feature set focus (agile vs. social)

45. Anywhere a mobile signal (no internet required)

46. Open Source

48. Direct to bank account

50. Sharable widget

51. Real-Time Update

53. Email, Facebook & Twitter share

55. Online scheduling tools

57. Listening Dashboard Relevant Topics Brand Mentions Fans and Supporters Real-Time

58. Management Dashboard Multiple Platforms Monitor key terms Overlap with Mobile Schedule Posts Analytics

59. Enterprise Solutions

60. Enterprise | Thrive by SmallAct

61. Enterprise | Thrive by SmallAct Advanced Features

62. Emerging Tools/Platforms

63. Group Discussion Taking the conversation forward

65. Expand on topics covered

66. New topics: video editing, event registration, etc.

67. Find your spots and discuss

69. Help Us Achieve Our Mission Feel free to use me as a resource if you have questions in the future Overall Questions??? Ash Shepherd | Project Strategist| ashs@npowernw.org

70. Metrics Basics | Facebook Page

71. Metrics Basics | Twitter

72. Metrics | Advanced It all depends on your specific goals

73. Nonprofit Communication Trends Describes 2011 Marketing/Communication Plan Source: http://nonprofitmarketingguide.com/2011trends

74. Layers of Strategy

75. Strategic Communication Plans “House of Balloons”

76. Strategic Communication Plans “House of Balloons”

77. Strategic Communication Plans **Important: Website is still the cornerstone of online communications

78. Questions

80. 3 Online Communication Goals10 Min If you know the official goals please use them If unsure, then create what you think is most appropriate

81. Setting Your Context | Activity Are Your Goals SMART???

82. Didn’t Know Your Goals? What Might This Tell You? Organization has not established them? Not sharing them in a way that EVERYONE knows them? You should pay better attention in staff meetings?

84. See how various channels relate

85. Become Proactive vs. Reactive

87. Does It Work What sort of results can I expect?

88. Nonprofit Communication Trends Nonprofit Communication Trends Report 2011 780 respondents December 2010 Web Survey Source: http://nonprofitmarketingguide.com/2011trends

89. Nonprofit Communication Trends What Scares you about your work in 2011? Source: http://nonprofitmarketingguide.com/2011trends

90. Nonprofit Communication Trends What Excites you about your work in 2011? Source: http://nonprofitmarketingguide.com/2011trends

91. Nonprofit Communication Trends Ranking of tools for 2011 Source: http://nonprofitmarketingguide.com/2011trends

92. Nonprofit Communication Trends Combining Very & Somewhat Important Source: http://nonprofitmarketingguide.com/2011trends

93. Wave 5 Report Wave 5: The Socialization of Brands 37,600 respondents 53 countries Since 2006

94. Wave 5 Report Those that have affiliated with a brand online Source: Universal McCann , Wave 5 Report

95. Wave 5 Report Impact on feeling more positive and loyal Source: Universal McCann , Wave 5 Report

96. Idealware Decision Guide Social Media Decision Makers Guide Survey (460) Discussion Groups (6) Case Study Analysis (273) Facebook Survey (271) Twitter Survey (69)

97. Idealware Decision Guide Source: http://www.idealware.org/topics/social-media

98. Idealware Decision Guide Source: http://www.idealware.org/topics/social-media

99. Idealware Decision Guide Source: http://www.idealware.org/topics/social-media

100. Reactions Any Surprises? Already Knew?

101. Social Media 101 How do you define “Social Media”?

102. Power of the Recommend More likely to buy/support when recommended By friends & family Not this guy

103. The Mighty Share Facebook has seen more visits than Google What does this fundamentally mean? Sharing is at the foundation of new media

105. Average user 130 friends

106. 700 Billion minutes/monthSource: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/

107. Engagement What does “Action” mean Give people a reason (and the impact) for acting in “Real-Time” If I “Like” this what will that mean?

108. Real-Time News is now and in the hands of individuals

109. Community Focus It’s Not About You Keep it focused on the community and issues not just your organization

110. Questions