The document summarizes an organic rice marketing initiative implemented by the Farmers Network Council (JAMUNI) in Brebes, Central Java. The initiative involves 50 households across 5 villages producing 40 tons of organic rice per harvest. It describes the organizational structure, production and sales process, lessons learned, challenges, and strategies/interventions needed to address challenges. The initiative aims to increase farmers' income through selling organic rice at higher prices compared to non-organic rice while maintaining local seeds and microorganisms. However, challenges include scattered farmer locations, weather impacts, low rice/consumer prices, and certification costs.