Emotionomics: how to collect emotional intelligence to improve your performance
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Emotionomics, the future of marketing. Learn how to collect emotional intelligence to improve your performance. Be sure to check out some of the other presentations we gave at our LBi Client Afternoon.
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Emotionomics: how to collect emotional intelligence to improve your performance
- 1. The Power of Emotionomics Brand Advocates How to collect emotional intelligenceto improve your performance
- 2. Prof. Arnaud Pêtre – Université C. de LilleManagingDirector - Brain Impact Emotionomics how to collect emotional intelligence to improve your performance?
- 3. Have youeverwondered… - Why your advertising campaign was not as effective as you hoped? -Why 70% of new products launched failed to reach the market?
- 4. “Every good marketer knows that …half the money spend on advertising is wasted, he just doesn’t know which half” - John Wanamaker
- 5. We show prospects information based on : what WE think they think…
- 6. Or in the most optimal situation based on : what THEY say they think…
- 7. But most of the time prospect DON’T DO what they THINK or what we think they think !… D Kahneman Nobel Price in economy 2002 Predictableirrationnality
- 8. There’smore to see 85% of processleading to propsects’ decisionsis non-CONSCIOUS
- 9. To unveilthis new field Understand how decisions are taken Find out and optimizeyourcom, Brand positioning, website, advertisments,emailing, … You mightbesurprised…
- 11. Is this efficient ?
- 12. Or this ?
- 14. WHERE WAY(dorsal stream)3° RATIONNAL THINKING (&memoryrecall) KILLS DECISION
- 15. Let’ssee if emotionomics! FMRI to explore EMOTION
- 19. MAXIMIZE ! Training and coaching Web Usability TV / video/ Print copy testing BrandingEmpowerment
- 20. RE- POSITIONING & DEEP BRAND UNDERSTANDING BrandingEmpowerment
- 21. Neural Mapping – Strengh of linked concepts seduction flirt Health thinness beauty diet holydays feminity effort source water transparency environnement nature life mountain glacier baby maternity snow volcan Ice cube rose Hugs smoothness 0% Consciousness + 100% A famous brand of water
- 22. source water transparency environnement nature life Neural Mapping - Dimension 1 + Core business
- 23. mountain glacier snow volcan Ice Neural Mapping - Dimension 2 + Mountain Core business *illustration, for the whole results please contact us
- 24. baby maternity Hugs smoothness Neural Mapping - Dimension 3 + Core Business + Lovingmum Moutain Mountain Core business Lovingmum *illustration, for the whole results please contact us
- 25. seduction flirt Health thinness beauty diet holydays feminity Neural Mapping - Dimension 4 Seduction Seduction… + Core Business ’ + Lovingmum Moutain Mountain Core business *illustration, for the whole results please contact us
- 26. seduction flirt Health thinness holydays feminity Neural Mapping - New territory Glamour +
- 27. Brain Impact in the Media our 3 tesla IRMf
- 28. Prof. Arnaud PETRE ManagingDirectorBrain Impactwww.brainimpact.eu Tel: +32 (0)496/ 78 15 41 Arnaudpetre
- 29. Thanks… Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be
Notas del editor
- Which categorization? (branding,…)Personalize next slides to business audience you’re speaking to?