George Tsakraklides
7 SlideShares 16 Seguidores 94 Siguiendos
Personal Information
Organización/Lugar de trabajo
London, United Kingdom, London United Kingdom
Ocupación
Senior Client Manager / Associate Director at Millward Brown
Sector
Advertising / Marketing / PR
Sitio web
http://www.ncbi.nlm.nih.gov/pubmed/12492831
Acerca de
Market research consultant with a 10-year track record of helping brands find themselves, find their customers and achieve their market potential. Triple-qualified Food Scientist, Molecular Biologist and Chemist with 10 years R&D experience in the US and UK and an inside understanding of the healthcare, biotechnology, pharmaceuticals and food & beverage space. Particular interests include branding and product innovation Market research insight areas: Customer journeys and unmet needs, new product development and product positioning, brand positioning and brand development, emotional insight and emotional branding, marketing and pricing strategy, customer satisfaction, communications...
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Etiquetas
market research brand strategy change management marketing copywriting advertising effectiveness copy testing advertising branding leadership wellness mental health market research reputation trust confidence invest creative development advertising evaluation fes marrakesh tagine rabat fez marrakech management consulting business strategy strategy business modelling risk assessment innovation change mindfulness campaign development advertising planning stream of consciousness planning emotional branding advertising research photography morocco advertising development advert testing customer journey food brand implementation engagement brand activation customer insight brand food industry health claims efsa functional foods
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Presentaciones

(7)
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Impacts of EFSA Food Health Claims Evaluation - George Tsakraklides

Hace 11 años • 2880 Visualizaciones

Advert Testing, Copy Testing. Measuring Advertising Effectiveness - George Tsakraklides

Hace 10 años • 1886 Visualizaciones

How Effective Is Your Advert? - George Tsakraklides

Hace 10 años • 1441 Visualizaciones

Morocco - 9 Days 7 Words My Phone Camera - George Tsakraklides

Hace 10 años • 662 Visualizaciones

9 Deadly Reasons Why Companies Fail to Change - George Tsakraklides

Hace 10 años • 2133 Visualizaciones

Investment banking reputation market research - restoring trust in the financial services sector - a proposal by George Tsakraklides

Hace 10 años • 889 Visualizaciones

Loosing my s**t

Hace 5 años • 30 Visualizaciones

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Personal Information
Organización/Lugar de trabajo
London, United Kingdom, London United Kingdom
Ocupación
Senior Client Manager / Associate Director at Millward Brown
Sector
Advertising / Marketing / PR
Sitio web
http://www.ncbi.nlm.nih.gov/pubmed/12492831
Acerca de
Market research consultant with a 10-year track record of helping brands find themselves, find their customers and achieve their market potential. Triple-qualified Food Scientist, Molecular Biologist and Chemist with 10 years R&D experience in the US and UK and an inside understanding of the healthcare, biotechnology, pharmaceuticals and food & beverage space. Particular interests include branding and product innovation Market research insight areas: Customer journeys and unmet needs, new product development and product positioning, brand positioning and brand development, emotional insight and emotional branding, marketing and pricing strategy, customer satisfaction, communications...
Etiquetas
market research brand strategy change management marketing copywriting advertising effectiveness copy testing advertising branding leadership wellness mental health market research reputation trust confidence invest creative development advertising evaluation fes marrakesh tagine rabat fez marrakech management consulting business strategy strategy business modelling risk assessment innovation change mindfulness campaign development advertising planning stream of consciousness planning emotional branding advertising research photography morocco advertising development advert testing customer journey food brand implementation engagement brand activation customer insight brand food industry health claims efsa functional foods
Ver más