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Cmps 20110222 Social Media Lite

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Assaf Landau
Assaf Landau

שימושים מעניינים במדיות החברתיות

EmpresarialesTecnología
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Social Media – What Is It? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Overview ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object]
Brave New World ,[object Object],[object Object],[object Object],[object Object]
Brave New World ,[object Object],[object Object],[object Object]
Brave New World ,[object Object],[object Object]
Brave New World ,[object Object],[object Object],[object Object],[object Object]
Reward and Risk
Opportunity
 
Public Goals of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building An Identity ,[object Object],[object Object],[object Object],[object Object]
Doing It Wrong: Gap ’s New Logo
Gap ’s new logo
Gap ’s new logo
 
Gap ’s new logo
Gap ’s new logo The Gap Inc. (Public, NYSE:GPS) New logo announced
Gap ’s new logo The Gap Inc. (Public, NYSE:GPS) New logo announced
Gap ’s new logo The Gap Inc. (Public, NYSE:GPS) New logo announced
Gap ’s new logo “ We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community.  This wasn’t the right project at the right time for crowd sourcing.”  The Gap Inc. (Public, NYSE:GPS) New logo announced
Public Use of Web and Social Media ,[object Object],[object Object],[object Object]
UK: Preparing For Emergencies ,[object Object],[object Object],[object Object],[object Object]
UK: Preparing For Emergencies
UK: Preparing For Emergencies
UK: Preparing For Emergencies ,[object Object],[object Object],[object Object]
UK: Preparing For Emergencies
UK: Preparing For Emergencies ,[object Object],[object Object],[object Object]
UK: Preparing For Emergencies ,[object Object],[object Object],[object Object]
Can You Guess What This Is? http://www.youtube.com/watch?v=oeDsKtgQT34
UK Road Safety MMORPG ,[object Object],[object Object],[object Object],[object Object]
UK Road Safety MMORPG ,[object Object],[object Object],[object Object],[object Object]
Going Viral? ,[object Object],[object Object],[object Object],[object Object]
Going Viral ,[object Object],[object Object],[object Object],[object Object]
Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going Viral – Corporate Branding ,[object Object],[object Object],[object Object],[object Object]
Old Spice – Smell Like A Man ,[object Object]
Old Spice
Old Spice
Old Spice
Old Spice
Old Spice ,[object Object],[object Object],[object Object]
Old Spice ,[object Object],[object Object],[object Object],[object Object]
Smell Like A Monster ,[object Object]
Working the other way ,[object Object]
Working the other way ,[object Object],[object Object]
 
Working the other way ,[object Object],[object Object],[object Object]
Working the other way ,[object Object],[object Object]
Lessons To Be Learned? ,[object Object],[object Object],[object Object]
Lessons To Be Learned… ,[object Object],[object Object],[object Object],[object Object]
Crowdsourcing – Embracing the Public ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Samsung Galaxy Tab
Samsung Galaxy Tab
Crowdsourcing Private Sector Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing Public Use ,[object Object],[object Object],[object Object],[object Object]
Crowdsourcing Public Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing Public Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing Public Use
Crowdsourcing Public Use ,[object Object],[object Object]
Crowdsourcing Public Use ,[object Object],[object Object],[object Object]
Crowdsourcing Public Use ,[object Object],[object Object],[object Object],[object Object]
Crowdsourcing Public Use ,[object Object],[object Object],[object Object]
Empowering the Individual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On A Smaller Level – Just As Important ,[object Object],[object Object],[object Object],[object Object],[object Object]
Empowering the Individual - Problems ,[object Object],[object Object],[object Object]
On A Smaller Level – Just As Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Empowering the Individual - Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Empowering the individual ,[object Object],[object Object],[object Object],[object Object]
What to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Be conscious when mixing your business and personal lives. Online, your personal and business personas are likely to intersect. The Company respects the free speech rights of all of its associates, but you must remember that customers, colleagues and supervisors often have access to the online content you post. Keep this in mind when publishing information online that can be seen by more than friends and family, and know that information originally intended just for friends and family can be forwarded on.” Coca-Cola ’s Social Media Principles
Social Media Policies: Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everybody Has A Voice ,[object Object],[object Object],[object Object],[object Object]
Brand Monitoring Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Monitoring Services ,[object Object],[object Object],[object Object]
 
Brand Protection/Management ,[object Object],[object Object],[object Object]
Problem ,[object Object],[object Object],[object Object],[object Object]
 
Theory of Internet Anonymity ,[object Object]
Theory of Internet Anonymity ,[object Object],[object Object]
Theory of Internet Anonymity ,[object Object],[object Object],[object Object]
Theory of Internet Anonymity ,[object Object],[object Object],[object Object],[object Object]
“ Troll” ,[object Object]
Comments could be: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questionable Content ,[object Object],[object Object],[object Object],[object Object]
Hosting and Moderating ,[object Object],[object Object],[object Object]
Hosting and Moderating ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Understanding Photo by left-hand/Stuart Richards. Used under Creative Commons Attribution-NoDerivs 2.0 Generic licence
Privacy and permanence ,[object Object],[object Object],[object Object],[object Object]
Privacy and permanence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],Photo by gruntzooki. Used under Creative Commons Attribution-ShareAlike 2.0 Generic licence
Q&A ,[object Object],Photo by gruntzooki. Used under Creative Commons Attribution-ShareAlike 2.0 Generic licence

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Cmps 20110222 Social Media Lite

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  • 18. Doing It Wrong: Gap ’s New Logo
  • 19. Gap ’s new logo
  • 20. Gap ’s new logo
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  • 22. Gap ’s new logo
  • 23. Gap ’s new logo The Gap Inc. (Public, NYSE:GPS) New logo announced
  • 24. Gap ’s new logo The Gap Inc. (Public, NYSE:GPS) New logo announced
  • 25. Gap ’s new logo The Gap Inc. (Public, NYSE:GPS) New logo announced
  • 26. Gap ’s new logo “ We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community.  This wasn’t the right project at the right time for crowd sourcing.”  The Gap Inc. (Public, NYSE:GPS) New logo announced
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  • 29. UK: Preparing For Emergencies
  • 30. UK: Preparing For Emergencies
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  • 32. UK: Preparing For Emergencies
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  • 35. Can You Guess What This Is? http://www.youtube.com/watch?v=oeDsKtgQT34
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  • 78. “ Be conscious when mixing your business and personal lives. Online, your personal and business personas are likely to intersect. The Company respects the free speech rights of all of its associates, but you must remember that customers, colleagues and supervisors often have access to the online content you post. Keep this in mind when publishing information online that can be seen by more than friends and family, and know that information originally intended just for friends and family can be forwarded on.” Coca-Cola ’s Social Media Principles
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  • 97. Understanding Photo by left-hand/Stuart Richards. Used under Creative Commons Attribution-NoDerivs 2.0 Generic licence
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