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Advertising / Marketing / PR

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UM embarked on the Wave project back in 2006 to measure the scale & impact of social media across the globe. Eight years on, it is now the largest and longest-running social media tracker in the world. Over the course of this project Wave has taught us that this is not just a story of unprecedented growth but also one of social evolution. Therefore, with each Wave we strive to widen & deepen our understanding of social media & bring the insight that will help brands navigate successfully. Wave 8 - The Language of Content demonstrates that understanding the power of content as a ‘social commodity’ that people want to share is key to creating more powerful social strategies.