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STUDENT- PGDM INSTITUTE OF MANAGEMENT STUDIES, NOIDA ,[object Object],[object Object],(mail ur comments, please)
Analysis of case study of Mahindra and  Mahindra’s Scorpio   Nothing else will do…..
Leadership strategy of M&M’s SCORPIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winners n Qualifiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work decentralization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cost n Quality ,[object Object],[object Object],[object Object]
Performance appraisal grade FEATURES M&M Scorpio TATA Safari TOYOTA Qualis  TATA Sumo M&M’s Bolero  Look & styling **** *** * ** *** Engine & performance **** *** *** **** ** Gearbox *** *** ***** ** ** Space & Comfort *** **** **** ** * Ride & handling *** **** **** ** ** Refinement **** *** **** ** *** Fuel economy ** ** **** *** *** Value for money **** *** *** *** ****
Market share in UVS (January – October 2004 ) Company   Sales (units ) Markets Share (%) Mahindra & Mahindra Ltd  88,071 49.27 Hindustan motor Ltd 318 0.18 Maruti Udyog Ltd 3690 2.06 Bajaj Tempo Ltd 8046 4.5 Telco 42795 23.94 Toyota 30347 16.98 GM-Tavera 5490 3.07
S.W.OT Analysis of M&M’s Scorpio Strengths Weaknesses Opportunities Threats
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations  ,[object Object],[object Object],[object Object]
At the very end it would be right to say that M&M’s SCORPIO proved to be : “ Juice worth the squeeze” Thank you….

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Mahindra N Mahindra,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)

  • 1.
  • 2. Analysis of case study of Mahindra and Mahindra’s Scorpio Nothing else will do…..
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Performance appraisal grade FEATURES M&M Scorpio TATA Safari TOYOTA Qualis TATA Sumo M&M’s Bolero Look & styling **** *** * ** *** Engine & performance **** *** *** **** ** Gearbox *** *** ***** ** ** Space & Comfort *** **** **** ** * Ride & handling *** **** **** ** ** Refinement **** *** **** ** *** Fuel economy ** ** **** *** *** Value for money **** *** *** *** ****
  • 9. Market share in UVS (January – October 2004 ) Company Sales (units ) Markets Share (%) Mahindra & Mahindra Ltd 88,071 49.27 Hindustan motor Ltd 318 0.18 Maruti Udyog Ltd 3690 2.06 Bajaj Tempo Ltd 8046 4.5 Telco 42795 23.94 Toyota 30347 16.98 GM-Tavera 5490 3.07
  • 10. S.W.OT Analysis of M&M’s Scorpio Strengths Weaknesses Opportunities Threats
  • 11.
  • 12.
  • 13. At the very end it would be right to say that M&M’s SCORPIO proved to be : “ Juice worth the squeeze” Thank you….