Mahindra N Mahindra,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)

STUDENT- PGDM INSTITUTE OF MANAGEMENT STUDIES, NOIDA ,[object Object],[object Object],(mail ur comments, please)

Analysis of case study of Mahindra and Mahindra’s Scorpio Nothing else will do…..

Leadership strategy of M&M’s SCORPIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Winners n Qualifiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Work decentralization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate performance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cost n Quality ,[object Object],[object Object],[object Object]

Performance appraisal grade FEATURES M&M Scorpio TATA Safari TOYOTA Qualis TATA Sumo M&M’s Bolero Look & styling **** *** * ** *** Engine & performance **** *** *** **** ** Gearbox *** *** ***** ** ** Space & Comfort *** **** **** ** * Ride & handling *** **** **** ** ** Refinement **** *** **** ** *** Fuel economy ** ** **** *** *** Value for money **** *** *** *** ****

Market share in UVS (January – October 2004 ) Company Sales (units ) Markets Share (%) Mahindra & Mahindra Ltd 88,071 49.27 Hindustan motor Ltd 318 0.18 Maruti Udyog Ltd 3690 2.06 Bajaj Tempo Ltd 8046 4.5 Telco 42795 23.94 Toyota 30347 16.98 GM-Tavera 5490 3.07

S.W.OT Analysis of M&M’s Scorpio Strengths Weaknesses Opportunities Threats

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Recommendations ,[object Object],[object Object],[object Object]

At the very end it would be right to say that M&M’s SCORPIO proved to be : “ Juice worth the squeeze” Thank you….

Mahindra N Mahindra,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)

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Mahindra N Mahindra,Mayur Vihar Phase 3,(Ravish Roshan,9968009808)