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Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009
Americans Expect a Social Media Presence 60% of Americans use Social Media Of those… ,[object Object]
 85% believe a company should interact via social media
 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media“…Americans are eager to deepen their brand relationships through social media.” Source: Cone Survey 9/25/08
Why Social Media? ,[object Object]
 Blogs
 Facebook
 Twitter
 Viral marketing
 Some think social media is a campaign
 But really, social media is a strategy to build relationships,[object Object]

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Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

  • 1. Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009
  • 2.
  • 3. 85% believe a company should interact via social media
  • 4. 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media“…Americans are eager to deepen their brand relationships through social media.” Source: Cone Survey 9/25/08
  • 5.
  • 10. Some think social media is a campaign
  • 11.
  • 13.
  • 14.
  • 16. Social Media JobsPR and Outreach – Does it work?
  • 17. Social Media To-Do list Monitor what others are saying about you/your client Educate clients on new way of thinking Utilize social media where it makes sense Be real Honesty Transparency Authenticity Passion The conversation will go on – with or without you!
  • 18. See you on Twitter! Becky Carroll Founder, Customers ROCK!/Petra Consulting Group becky@petraconsultinggroup.com (858) 481-6373 (858) 692-4778 (cell) Subscribe to my Business Blog - http://www.customersrock.net Follow me on Twitter: http://twitter.com/bcarroll7 Friend me on Facebook: http://www.facebook.com/rebeccacarroll Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll