Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

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Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

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Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009

Americans Expect a Social Media Presence 60% of Americans use Social Media Of those… ,[object Object]

85% believe a company should interact via social media

But really, social media is a strategy to build relationships,[object Object]

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Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

1. Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009

3. 85% believe a company should interact via social media

4. 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media“…Americans are eager to deepen their brand relationships through social media.” Source: Cone Survey 9/25/08

6. Blogs

7. Facebook

8. Twitter

9. Viral marketing

10. Some think social media is a campaign

11.

12. Indium CorporationShare Expertise

13.

14.

15. Cisco CorporationBe more human

16. Social Media JobsPR and Outreach – Does it work?

17. Social Media To-Do list Monitor what others are saying about you/your client Educate clients on new way of thinking Utilize social media where it makes sense Be real Honesty Transparency Authenticity Passion The conversation will go on – with or without you!

18. See you on Twitter! Becky Carroll Founder, Customers ROCK!/Petra Consulting Group becky@petraconsultinggroup.com (858) 481-6373 (858) 692-4778 (cell) Subscribe to my Business Blog - http://www.customersrock.net Follow me on Twitter: http://twitter.com/bcarroll7 Friend me on Facebook: http://www.facebook.com/rebeccacarroll Connect with me on LinkedIn: http://www.linkedin.com/in/beckycarroll

Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

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