1. Streaming Hurts TV Viewing
Self-Reported Survey
14% 9% 5% 0% 2% -1% -9% net
Source: GfK via MarketingCharts, April 17, 2013
-1- Augustine Fou

2. TV Viewing on Decline
Source: Nielsen via Marketing Charts March 19, 2013
-2- Augustine Fou

3. DVR/Streaming Changing
Viewing Consumption Behavior
42% On-Demand
41% Netflix Streaming
81% “any of these”
“8 in 10 watch TV time-shifted, on their
own time, using a variety of sources.
This change in behavior is irreversible.
And users watching content this way are
SKIPPING the ads.”
- Dr. Augustine Fou
Source: Harris Interactive via eMarketer April 18, 2013
-3- Augustine Fou

4. Related Articles
Digital Kicks Traditional in Cost Effectiveness
By: Augustine Fou, March 16, 2012
Video Ads Destroy TV Ads in Effectiveness
By: Augustine Fou, April 24, 2012
Biggest Lies of TV Advertising
By: Augustine Fou, May 1, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-4- Augustine Fou

5. Dr. Augustine Fou – Digital Consigliere
“Finally, the evidence is so overwhelming
that even deliberately framing the
question to influence the results can’t hide
the fact that streaming DOES negatively
impact viewing regular TV.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
-5- @acfou Augustine Fou

6. APPENDIX
-6- Augustine Fou