Problem-Cause Level Messaging Model
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Bob Schmonsees explains this important model for developing customer centric, solution messaging. Important for marketers as a way of thinking about customer problems. Slides have audio, download and run slideshow for optimum information.
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Problem-Cause Level Messaging Model
- 1. The Case For Cause Level Value Models Bob Schmonsees
- 2. Value Model
- 3. Hybrid Model (Inside-Out) Cause Level Model (Outside-In) Problem Statements Customer Problems Solutions Products Feature-Function Benefit Lists Customer Problems Solutions Problem-Solution Maps Benefits Functions Generic Features Causes Generic Value Generic Capabilities Benefits Functions Differentiated Features Causes Differentiated Value Differentiated Capabilities
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