Bob Schmonsees explains this important model for developing customer centric, solution messaging. Important for marketers as a way of thinking about customer problems. Slides have audio, download and run slideshow for optimum information.
3. Hybrid Model
(Inside-Out)
Cause Level Model
(Outside-In)
Problem
Statements
Customer
Problems
Solutions
Products
Feature-Function
Benefit Lists
Customer
Problems
Solutions
Problem-Solution Maps
Benefits
Functions
Generic
Features
Causes
Generic
Value
Generic
Capabilities
Benefits
Functions
Differentiated
Features
Causes
Differentiated
Value
Differentiated
Capabilities
Notas del editor
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