There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community. http://www.business4better.org/conference/breakout-sessions.php?session_id=14

1. h"p://infospce.ischool.syr.edu/author/chelseadebaise/
Key
trends,
challenges,
opportuni4es,
partnerships
Ayelet
Baron
[ayeletb]
Ins4gator,
Speaker,
Author,
Coach

2. About
Me
Kenya
Na4onal
Youth
Summit

5. Source:
h"p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html
…
But
people
don’t
change
as
fast

6. Pre
1990:
People
are
not
connected
1990:
Connec4ng
people
to
informa4on
2000:
Connec4ng
people
to
people

8. 2013:
Everything
is
connected

9. The
New
Consumers
are
smarter,
more
empowered,
and
more
demanding
than
previous
genera4ons

10. 92%
trust
recommenda4ons
from
friends
and
family
above
all
other
forms
of
adver4sing,
up
18%
since
2007
70%
trust
online
consumer
reviews,
up
15%
since
2008
47%
trust
television,
down
24%
since
2009
We
trust
strangers

11. We
are
the
first
genera4on
to
work
in
a
truly
networked
world

12. #1
–“Common
sense
is
not
so
common.”
–
Voltaire

13. Your
business
strategy
and
social
tools:
What
are
you
leading
with?

14. OH:
“Are
you
connected
with
us
on
every
social
pla`orm?”

17. #2
–
Going
back
to
basics

20. h"p://switchandshiB.com/wp-­‐content/uploads/2013/02/
connected700x300.jpg
Agile
Mobile
Authentic
Transparent
Relationships
#3
–
Social
is
two-­‐way:
The
rela4onship
is
no
longer
linear

21. Don’t
buy
into
the
self-­‐proclaimed
gurus

22. #4
–Set
your
own
rules.
Focus
on
abundance.
Break
down
the
silos.

23. Cookie
cuder
solu4ons
work
well
when
you
are
baking

25. #5
–
Live
your
purpose
and
mission:
effec4veness
is
the
gap
between
words
and
ac4ons

26. OH
at
Wisdom
2.0:
25%
of
organiza4ons
in
the
US
have
a
medita4on
room.
é Mindfulness
and
meaning
to
deal
with
ê
in
trust

28. #6
–
Greater
transparency
through
shared
experiences
“Businesses
are
no
longer
the
creator
of
a
brand;
it
is
now
co-­‐created
by
consumers
through
shared
experiences
and
defined
by
the
results
of
online
searches
and
conversa4ons
…
social
media
has
increased
the
power
of
the
consumer.”

30. #7
–
It’s
ALL
about
rela4onships
–
how
are
your
stories
connec4ng?

31. Socialize
your
culture;
not
just
your
technology

32. #8
–
Social
media
tools
enable
your
strategy
Commitment
Curve:
How
people
change
behavior
at
work
and
life

35. #9
–
We
have
yet
to
experience
the
power
of
communi4es:
The
new
consumers
feel
disconnected
and
alienated.
They
seek
a
stronger
sense
of
community
and
belonging.
How
does
your
tribe
engage?

36. What
stories
connect
your
people?

38. #10
–
If
you
have
a
device
and
connec4vity,
you
have
a
voice.
If
you
have
a
voice,
you
have
a
choice.

41. YOUTH
“Knowledge
is
beder
than
food”

43. paulisakson.com
Think small

44. Ayelet Baron
http://ayeletbaron.com
http://twitter.com/ayeletb
http://slideshare.net/ayeletb
http://linkedin/in/ayeletbaron
ayelet27@gmail.com
Let’s Connect!
Contributor