There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community.
http://www.business4better.org/conference/breakout-sessions.php?session_id=14
9. The
New
Consumers
are
smarter,
more
empowered,
and
more
demanding
than
previous
genera4ons
10. 92%
trust
recommenda4ons
from
friends
and
family
above
all
other
forms
of
adver4sing,
up
18%
since
2007
70%
trust
online
consumer
reviews,
up
15%
since
2008
47%
trust
television,
down
24%
since
2009
We
trust
strangers
11. We
are
the
first
genera4on
to
work
in
a
truly
networked
world
25. #5
–
Live
your
purpose
and
mission:
effec4veness
is
the
gap
between
words
and
ac4ons
26. OH
at
Wisdom
2.0:
25%
of
organiza4ons
in
the
US
have
a
medita4on
room.
é Mindfulness
and
meaning
to
deal
with
ê
in
trust
27.
28. #6
–
Greater
transparency
through
shared
experiences
“Businesses
are
no
longer
the
creator
of
a
brand;
it
is
now
co-‐created
by
consumers
through
shared
experiences
and
defined
by
the
results
of
online
searches
and
conversa4ons
…
social
media
has
increased
the
power
of
the
consumer.”
29.
30. #7
–
It’s
ALL
about
rela4onships
–
how
are
your
stories
connec4ng?
32. #8
–
Social
media
tools
enable
your
strategy
Commitment
Curve:
How
people
change
behavior
at
work
and
life
33.
34.
35. #9
–
We
have
yet
to
experience
the
power
of
communi4es:
The
new
consumers
feel
disconnected
and
alienated.
They
seek
a
stronger
sense
of
community
and
belonging.
How
does
your
tribe
engage?