5. // THE STATE OF OUR PRACTICE
Desktop Web Personas
Concept Model
Site Maps
Flow Charts
Wireframes
6. // THE STATE OF OUR PRACTICE
Desktop Web
Widgets/ Social
Air Apps Platform
Connected Rich Media
Apps Banners
7. // THE STATE OF OUR PRACTICE
Desktop Web Mobile Kiosks
Widgets/ Social Smartphone
Platform Touchscreen
Air Apps Apps
Connected Rich Media Augmented Internet
Apps Banners Reality Enabled TV
Gaming
Consoles
8. // THE STATE OF OUR PRACTICE
Desktop Web
Smartphone
Apps
9. // THE STATE OF OUR PRACTICE
Web
Air Apps/ Social
Widgets Platform
Rich Media
Banners
Gaming
Consoles
10. // THE STATE OF OUR PRACTICE / SUBSECTION
Mul⋅ti⋅tar⋅get⋅ed Ex⋅pe⋅ri⋅ence
One experience that runs across multiple platforms
and is appropriate to the context of use.
11. // THE STATE OF OUR PRACTICE / SUBSECTION
Who is doing this?
Publishers
Media and Advertising
Software
12. // THE STATE OF OUR PRACTICE / A CALL FOR ACTION
A Call For Action
34. // EXAMPLE / CURATED EXPERIENCE
Consolidates snippets of information
Sensitive to the context of the device or platform
Smart about what to show and what to suppress
Flows and features may vary depending on where and
how the user consumes them
45. // EXAMPLE / CLONED EXPERIENCE
Replicates the same functionality across multiple
channels
Useful for when you want the user to learn features once
Has the same basic user flows, features and functions
53. // EXAMPLE / DISTRIBUTED EXPERIENCES
There can be multiple entry and exit points
Users can have discreet "mini-experiences"
There is no consistency in user flows, features or
functions
55. // DESIGN DELIVERABLES / ELEVATOR PITCH
El⋅e⋅va⋅tor Pitch
Short sentence, or statement describing
the experience.
The name reflects the fact that an elevator
pitch can be delivered in the time span of
an elevator ride (for example, thirty
seconds and 100-150 words).
56. // DESIGN DELIVERABLES / ELEVATOR PITCH
What is the experience?
Who is your user?
How is it different?
57. // DESIGN DELIVERABLES / ELEVATOR PITCH
Evernote allows you to easily capture information in any
environment, and makes this information accessible and
searchable at any time, from anywhere. Did we mention
that it's free?
58. // DESIGN DELIVERABLES / EXPERIENCE MAP
Ex⋅pe⋅ri⋅ence Map
A holistic visual representation of the
user experience accross locations and
channels
60. //Cross-Channel
SECTION / SUBSECTION
Customize
Experience Map Routine
My Training
Overview
Browse/View
Input Resources
Results
Print out
Routine
Online Log in to Nike Training
Hit the eld
At the Field
Record Get Today’s
Results Workout
Train
Sparq Test
67. // DESIGN DELIVERABLES / HYPERWIREFRAME
Hy⋅per⋅wire⋅frame
hyperwireframe is a visual guide that suggest a common
structure or partition across the different silos in a
multitargeted experience.
