The document discusses how tablets can enhance the traditional TV viewing experience by providing more interactive features. It describes how tablets are well-suited for consuming multimedia content on TVs and can offer improved content discovery, social interactions around shows, and additional information about programs. Examples of tablet applications that integrate social media, video streaming, polls and trivia are presented to demonstrate how the TV experience could be enriched through a second screen experience using tablets.

1. TABLET MEETS TV
6/20/2012

2. Traditional TV experience
The traditional TV viewing experience is a passive and lean back experience.
• It’s a one-size-fits-all experience with little
interactivity. Just select a channel and watch.
• Consumers have very few ways to discover what’s on
and decide what to watch.
• There’s limited complementary information about the
program you’re watching.
• Consumers feel that they are not in control of their
TV experience - someone at the Cable Company or TV
network decided what they should watch and when.
• Despite all that, TV program viewership continues to
grow globally.
2

3. Taking the TV experience to the next level
Taking the TV experience to the next level requires new ways to discover, interact with, and
enjoy TV programming.
• More sophisticated methods for discovering
content and deciding what to watch based on
recommendations, social media, and more.
• Complimentary information about each
episode, cast, photos, and related content.
• Catch up on older episodes of a recently
discovered series.
• Integrated interactivity through chat with
friends or others.
• More fun and engagement through trivia, polls,
games, and more.
3

4. Tablets boost the TV experience
Tablets are uniquely positioned to provide all the missing elements that consumers want with
their TV experience.
• Designed and built for content
consumption.
• Larger screen size than a phone make them
more suited for watching video.
• Easier to interact with than a laptop.
• Lightweight and easy to move around the
house or take with you when you travel.
• Long battery life, starts up quickly, etc.
4

5. Second Screen / TV Everywhere
Second Screen and TV Everywhere solutions are the perfect extension to traditional TV viewing.
Facebook
Friends
Twitter
Feeds
Integrated
Experience
TV
Metadata
Related Companion App
Content
Live Polling /
Voting
5

6. What do consumers get?
Better discovery, interaction, and enjoyment.
ENJOY
INTERACT – the ability to enrich the
DISCOVER
television program with show
– the ability to interact with details, episode descriptions,
others watching the show through photos, cast information and
social media, comments, team/player statistics
– the ability to find TV shows discussions with friends, polls,
voting, trivia, and more
Enrich your viewing experience by
Find about new shows and finding out more details about a
shows of interest to you Chat with your friends about the show - its cast, the episode s
show while you watch plot and other information from
both your friends and other social
Discover what shows your media networks of interest to you
friends like Participate and engage with
promotions and polls about the
show
Stumble upon new friends and
new shows like you have never
experienced before Update your social network about
your views and comments about
shows
6

7. Where is the market today?

8. Combined usage of TV and social media is on the rise
When watching TV, have you discussed it
with your friends, in real-time, via the
Internet or a Social Network?
8

9. The future is being defined: Social TV – Everywhere
This is NOT your grandfather’s television
Courtesy
work
[at]
play
9

10. The ecosystem is diverse
73 companies approaching the problem from 17 different directions.
ENJOY
Courtesy
Trendrr
TV
10

11. Example Applications
(not all created by mPortal)

12. Content Discovery
A myriad of social and traditional content discovery options.
• Search for a specific
show by name or genre."
• Find out “whatʼs on” right
now on your TV in a
visual way."
• See which friends are
online and discovery the
shows you have in
common."
• See fans of a show airing
now."
12

13. Social integration & interactions
Deep integration into Facebook and Twitter create a more social TV experience.
• Access a list of all Facebook friends."
• See their favorite shows and which shows
you have in common."
• Find out who else likes a show of interest."
• Setup a group chat."
• Read what others are tweeting about."
• Join the action and tweet your thoughts."
13

14. Complimentary information & interactive tools
More content and metadata improves the experience and strengthens loyalty. Interactive tools
create a more fun and engaging experience.
• General program information."
• Episodes and air dates."
• Reminders prior to show times."
• Cast photos and information."
• Polls, trivia, and quizzes."
• Favorites can be easily set and
accessed."
14

15. Live and On-Demand streaming video
Integrates TV Everywhere and companion functionality into one app. Ideal for live events, catch-
up on latest episodes, and more.
• Track favorites and recently
watched videos."
• Create ʻvideo bookmarksʼ across
several screens."
• View past seasons and episodes."
• Live TV from any location in or
outside of the house."
• Generally ad supported via pre-roll
and mid-roll that canʼt be skipped."
15

16. Company Overview
mPortal Inc, founded in 2000, has created award winning mobile user
experiences which enable consumers to discover, download, purchase,
and interact with content and applications for Mobile Network
FADY LAMAA Operators (MNOs), Cable Operators, Media Companies and Next-
Vice President, Products Generation Converged Service Providers. mPortal's products and
e. flamaa@mportal.com services assist its customers to create, launch, manage, and monetize
m. +1.703.752.2625 mobile content and applications across multiple connected devices and
networks.
As a total solution provider, mPortal eliminates the complexities
involved in launching a mobile offering. With mPortal as a strategic
partner, customers can focus on their core business and rely on mPortal
7900 Westpark Drive to provide its expertise in launching revenue-generating mobile
Suite A530 experiences.
McLean, Virginia 22002
mPortal’s SPRINGBOARD® product suite provides the software needed
t. +1.703.852.9600 to create mobile experiences for connected devices such as mobile
f. +1.703.917.7899 phones, tablets, gaming systems, and connected TV/set top boxes and
the cloud-based infrastructure that powers and protects the
www.mPortal.com experience. In addition, mPortal boasts a team made up of experts
http://www.facebook.com/mPortalinc across the industries we serve who understand the needs, systems, and
@mPortal processes required to ensure a successful outcome.