This strategy involves using PLR content to build an opt-in mailing list and generate profits. The author has personally used this strategy to launch a product in 6 days and generate $19,576 in total sales, even though others had access to the same PLR content. The key is to stage the launch in a unique, branded manner so competitors become irrelevant. Taking baby steps is recommended when first starting out, but this strategy allows building a list and making initial profits to reinvest in the business.