1. Trazos_ (Formación en Tendencias Digitales,
Madrid, Spain).
Master class addressed to digital designers
aiming to improve their creativity skills so
they can apply them to any design project.
It will be taught by José Luis Delgado Guitart,
Creative Consultant and Trazos teacher.
Thursday 28th February, 2013
2.
3.
4. Creativity Music
?
?
Film
The impetus behind any given act of Apps
creation: inventions, compositions, etc. ?
TV Design
The tendency to generate or recognize
ideas, alternatives, or possibilities that
may be useful in solving problems,
communicating with others, and
entertaining ourselves and other.
The ability to produce something new
through imaginative skill, whether a new
solution to a problem, a new method or
device, or a new artistic object or form.
5. Creativity is a way of operating (not a talent).
A specific mood (not about IQ).
It´s about ability to play, to be childlike (not to judge or criticize ).
It´s about exploration for enjoyment.
It´s an open mode.
SO WHAT IS CREATIVITY?
> Space and Time (an oasis of quiet, leave time
for open mode).
> Time duration (go beyond the first solution,
don´t take the easy way out).
> Play (experiment, what if, openess to anything
that may happen).
> Humor.
> Observe.
6.
7. Bill Evans’s approach to Jazz was a process of analysis followed by intuition.
“You use your intellect to take apart the materials.”
“ It takes years and years of playing so that you can forget all of that and just relax and
play.”
He builds up a jazz improvisation, starting with a simple framework and then adding
layers of rhythmic, harmonic and melodic variation.
“There is no freedom except in reference to something.”
The structure of this process of improvisation is the in order to burn it into the
subconscious for use later in creating something new.
8. “If you understood everything I said, you’d be me”
“Do not fear mistakes - there are none. ”
“My future starts when I wake up every morning. Every day I find
something creative to do with my life.”
“When you’re creating your own shit, man, even the sky ain’t the limit.”
“You have to play a long time to be able to play like yourself.”
“Good music is good no matter what kind of music it is.”
“It's not about standing still and becoming safe. If anybody wants to keep
creating they have to be about change.”
“Music is an addiction.”
“For me, music and life are all about style.”
“Music is a funny thing when you really come to think about it.”
“Sometimes you have to play a long time to play like yourself.”
“Don't play what s there play what's not there.”
11. W “The water lily is a flower that escaped from the trees to navigate the waters.”
“Capitalist: a gymnast with many telephones.”
“An ironing board wears a striped undershirt.”
O
“Octopi are the gloves of the sea.”
“A duck is a bird with slippers”
Gomez de la Serna
D A summer river being crossed
how pleasing
with sandals in my hands!
Yosa Buson
D An old silent pond...
A frog jumps into the pond,
splash! Silence again.
S Basho Matsuo
21. Archetypes
The term "archetype" has its origins in ancient Greek, meaning is
an "original pattern" of which all other similar persons, objects,
or concepts are derived, copied, modeled, or emulated.
Archetypes reside within the collective unconscious of people
the world over. Archetypes represent fundamental human motifs
of our experience as we evolved; consequentially, they evoke
deep emotions.
Although there are many different archetypes, Jung defined
twelve primary types that symbolize basic human motivations.
Most, if not all, people have several archetypes at play in their
personality construct; however, one archetype tends to
dominate the personality in general.
22. 1. The Innocent
Free to be you and me
Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.
2. The Orphan/Regular Guy or Gal
All men and women are created equal
Core Desire: connecting with others
The good old boy, everyman, the person next door, the realist, the working stiff, the
solid citizen, the good neighbor, the silent majority.
3. The Hero
Where there's a will, there's a way
The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and
the team player.
4. The Caregiver
Love your neighbour as yourself
The saint, altruist, parent, helper, supporter.
23. 5. The Explorer
Don't fence me in
The seeker, iconoclast, wanderer, individualist, pilgrim.
6. The Rebel
Rules are made to be broken
The rebel, revolutionary, wild man, the misfit, or iconoclast.
7. The Lover
You're the only one
The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.
8. The Creator
If you can imagine it, it can be done
The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.
24. 9. The Jester
You only live once
The fool, trickster, joker, practical joker or comedian.
10. The Sage
The truth will set you free
The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker,
planner,
professional, mentor, teacher, contemplative.
11. The Magician
I make things happen.
The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.
12. The Ruler
Power isn't everything, it's the only thing.
The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model,
manager or administrator.
25. Freedom
Outlaw
Explorer Jester
Creator Lover
Ego Hero Caregiver Social
Magician Everyman
Sage Innocent
Ruler
Order
26.
27. A JOURNEY OF A THOUSAND MILES BEGINS WITH A SINGLE STEP
Lao-tzu
…. And a road map
28. MINDMAPPING
A mind map is a diagram used to visually outline information
29. Some guidelines for creating mind maps
> Start in the center.
> Use images, symbols, codes, and dimensions.
> Select key words.
> The lines should be connected, starting from the central
image.
> The central lines are thicker, organic and thinner as they
radiate out from the centre.
> Make the lines the same length as the word/image they
support.
> Use multiple colors.
> Develop your own personal style.
> Use emphasis and show associations.
> Keep the mind map clear.
30.
31.
32. Lateral thinking is solving problems through
an indirect and creative approach.
Lateral thinking, is the ability to think creatively, or "outside the box“.
Use your inspiration and imagination to solve problems by looking at them from
unexpected perspectives.
Lateral thinking involves discarding the obvious, leaving behind traditional modes
of thought, and throwing away preconceptions.
33. A man lives on the twelfth floor of an
apartment building. Every morning he
takes the elevator down to the lobby and
leaves the building. In the evening, he
gets into the elevator, and, if there is
someone else in the elevator -- or if it was
raining that day -- he goes back to his
floor directly. Otherwise, he goes to the
tenth floor and walks up two flights of
stairs to his apartment.
34. The man is a dwarf.
He can't reach the upper elevator buttons, but he can ask people to push them for
him. He can also push them with his umbrella.
35. A man walks into a bar and asks
for a drink. The bartender pulls
out a gun and points it at him. The
man says, "Thank you," and walks
out.
36. The man has hiccups;
the bartender scares them away by pulling a gun.
37. Brainstorming
Is a creativity technique by which efforts are made to find a conclusion for a specific problem
by gathering a list of ideas spontaneously contributed by its members
> Brainstorming should address a specific question; sessions addressing multiple questions are inefficient.
> Generate ideas rather than judgment.
> Work in groups of around 12 participants, including both experts and novices. Participants are encouraged
to provide wild and unexpected answers. Ideas receive no criticism or discussion.
> The group simply provides ideas that might lead to a solution and apply no analytical judgment as to the
feasibility.
> The judgments are reserved for later.
39. Gestalt
Law of Closure. Elements that are perceived to form a closed
contour are treated as a group; and, in order to complete an
element, the mind will “fill in” missing information and perceive a
whole rather than an incomplete part.
Law of Symmetry says, holding all other things equal, the mind
will see and group symmetry before accepting asymmetry.
Law of Similarity. Elements that are similar (based on size, color,
texture, orientation) are perceived as a group.
Law of Proximity. Elements that share spatial or temporal
proximity are perceived as a group.
Law of Continuity. Elements that move in the same direction are
perceived as a group.
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