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Google AdSense
3
AdSense for search AdSense for content
2 Google AdSense
12. Google Confidential and Proprietary
AdSense
CTR
CPC
Impressions
Display
Advertising
Other Revenue
Sources
= CPC + CPM +
cpc = IMP cpc x CTR x CPC
cpm = IMP cpm x CPM x1/1000
= search +
15. Google Confidential and Proprietary
-
Source:
F-Shaped Pattern for Reading Web Content
Jakob Nielsen
http://www.useit.com/alertbox/reading_pattern.html
17. Google Confidential and Proprietary
- ( )
NAVIGATION BAR >> FORUM >> THREAD
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30
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•
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30. Google Confidential and Proprietary
30
?
••
••
•• Webmaster ToolsWebmaster Tools
•• Google AnalyticsGoogle Analytics
••
Impressions
= CPC + CPM +
34. Google Confidential and Proprietary
CPC
CPC/CPM
%
CPC * CPR CPC * CPR CPM
eCPM eCPM
36. Google Confidential and Proprietary
CPC CPM
Google
CPC bids on keywords
CPC/CPM bids on site
AdSense Technology -
48. Google Confidential and Proprietary
48
–
AdWords
49. Google Confidential and Proprietary
AdSense for search &
Search-Dominant
Link-
Dominant
Mixed-
Dominant
Source:
Search and You May Find
Jakob Nielsen
http://www.useit.com/alertbox/9707b.html
50%
30% 20%
52. Google Confidential and Proprietary
: ?
CTR
CPC
ImpressionsOther Revenue
Sources
Display
Advertising
CPM
Ad coverage
Webmaster Tools
Google Analytics
AdSense for Search
= CPC + CPM +
54. Google Confidential and Proprietary 54Google Confidential
AdSense
www.google.com/adsense/policies
www.google.com/adsense/terms
56. Google Confidential and Proprietary 56Google Confidential
Policy Do’s and Don’ts
-
- “ Google”
58. Google Confidential and Proprietary 58Google Confidential
Policy Do’s and Don’ts
-
Interactive flash
navigation
traffic services
impressions
traffic exchanges
59. Google Confidential and Proprietary 59Google Confidential
‘ ?’
- redirect
Webmaster Guidelines